Zero To One By Peter Thiel, Blake Masters

Zero To One By Peter Thiel, Blake Masters

Zero To One: Notes On Startups, Or How To Build The Future

If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. 

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. 

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Video Summary: Zero to One

Recommended Books

Book Review by Sebastian Martin

The good

It helps to think about the value proposition, the actual value that you can offer to potential customers. There are an infinite number of unique ideas, few of them are valuable enough to build a business.


There is quite some useful advise in this book, ways to look at your startup and confirm or question believes and values.

The bad

I think that the companies we are building today need to focus and enable all workers from the start. The same holds true for impact on the wider world, for instance corporate social responsibility.

The ugly


Let’s draw some circles

Ah yes, we all know the measure of “human control over the universe”

There is a connection, I’m just not sure where. Maybe the hood?


The core idea is “do unique and useful things”, but it is drowned in rather a lot of noise and vague allusions.


Leave a Reply

Your email address will not be published.