Writing for Electronic Media by Brian Champagne

Writing for Electronic Media by Brian Champagne

Welcome to Writing for Electronic Media, an OER textbook. OER stands for Open Educational Resource, which means it’s free for all who access. Since it is electronic, I will do what I can to keep it updated with the changing media. People’s viewing habits are changing as they migrate to mobile sources, social media, and kitten videos.

Television News is still a dominant #1 source, and radio is still the safest way to stay informed in your car. Hopefully, you already have some journalism background. This book does not teach the who, what, when, where, why, and how of reporting; its goal is to teach how to present the journalism you already know via electronic media, primarily television.

Table of Contents

Table of Contents

  • 1. The Newsroom
  • 2. Leads
  • 3. Common Mistakes
  • 4. Interviewing
  • 5. VOs
  • 6. VOSOTs
  • 7. PKGs
  • 8. Producing
  • 9. Teases and Promos
  • 10. Live Shots
  • 11. Social Media
  • 12. Working With Photographers
  • 13. Radio
  • 14. Sports
  • 15. Motivation and Ethics
  • 16. The Job Market


About the Contributors


Brian Champagne,Utah State University, he started his career 1988 at KGET (NBC) in Bakersfield, California. He then worked at KEYT (ABC) in the Santa Barbara station’s Santa Maria Bureau. After building up a photographer’s resume under renowned photographer Herb Tuyay, he went on to KTXL (Fox) in Sacramento. He worked with some great reporters there, and started his on-camera work reporting on the Automotive Beat.

He also promoted to Chief Photographer, supervising a staff of nine. After ten years in Sacramento he was hired to staff the KUTV (CBS) Utah County Bureau in the Salt Lake City market. He took some time out from news to work on a college sports show and do corporate video and commercials before going back to KUTV and resuming his Automotive reporting once a week. Now full-time at USU, he does fill-in shifts at Salt Lake City affiliates, shoots news video for affiliates and networks, and produces a weekly automotive news segment for KSTU (Fox).


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