Download What Your Customer Wants and Can’t Tell You by Melina Palmer Pdf book free online. Branding and business are going to be shaped by behavioral economics. Unlocked shows how actual businesses and business people can use science to improve their organizations, going beyond a theoretical grasp of behavioral economics and into practical application. Melina Palmer, a businesswoman, consultant, and behavioral economics specialist, explains how leaders like you can harness the psychology of the consumer, innovation, and highly effective branding to achieve genuine, bottom-line gains in this book. GET FREE AUDIOBOOK
Learn about resources and methods you may use to sway consumer behavior. For business, go beyond data science. You can improve as a leader by learning how your brain functions, and you can advertise your brand more imaginatively and successfully by understanding how the brains of your customers function. Unlocked offers practical examples that make a notion come to life and stick, suggestions for how to solve business-related problems, and tips on how to hack your brain into creating original initiatives, programs, and products.
About the Author
The Brainy Business, which offers behavioral economics consultancy to companies of all sizes from across the world, was founded and is led by Melina Palmer. More than 160 nations have downloaded her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, which is used in many academic institutions and corporations to teach practical behavioral economics. Prior to obtaining her master’s in behavioral economics,
Melina worked for almost ten years in corporate marketing and brand development after receiving her bachelor’s degree in business administration: marketing. She runs the Behavioral Economics & Business column for Inc Magazine and has given research to the Filene Research Institute and the Association for Consumer Research. In the fall of 2020, she will start teaching applied behavioral economics through the Texas A&M Human Behavior Lab, and her debut book will be released in April 2021.