The Business Book – Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, The Business Book covers every facet of business management.
Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, The Business Book is perfect for college students, would-be entrepreneurs, or anyone interested in how business works.
The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics.
Table of Contents
Book Review by Robert
I’ve only gotten through about 1/4 of the book, and I’ve already learned a lot about business and many of its important topics. I’m a relative novice when it comes to business, so this may be a walk through the park for some pro’s or advanced readers. Illustrations are nice and helpful, and the style is clean. There are more than a couple typos throughout the book, but I’m not that critical of books anyways. The only thing I question about this book is its structure. As a novice, I wonder why some topics are brought up before others, and vise-versa. I can’t say this is a detriment to the book, just a personal curiosity.
“Business is fascinating, made even more so by the 360-degree view offered [in The Business Book] on leadership, history, marketing, manufacturing, and all the other disciplines that comprise modern-day corporations.” – Booklist
“[The Business Book] is definitely a title worth having in the collection.” – Voice of Youth Advocates (VOYA) Magazine
“More than a well-designed cheat sheet, The Business Book is a title that a young entrepreneur can dive into for valuable factoids to impress a potential investor, keeping the conversation going at a networking event or to simply fill in some knowledge gaps.” – Success.com
About the Author
DK was founded in London in 1974 and is now the world leading illustrated reference publisher and a member of the Penguin Random House division of Bertelsmann. DK publishes highly visual, photographic non-fiction for adults and children. DK produces content for consumers in over 100 countries and over 60 languages, with offices in the UK, India, US, Germany, China, Canada, Spain and Australia.
DK’s aim is to inspire, educate and entertain readers of all ages, and everything DK publishes, whether print or digital, embodies the unique DK design approach. DK brings unrivalled clarity to a wide range of topics, with a unique combination of words and pictures, put together to spectacular effect. We have a reputation for innovation in design for both print and digital products.