Download The Brand Gap by Marty Neumeier Pdf book free online. The Brand Gap is the first publication to offer a comprehensive theory of brand development. This book demonstrates how both strategic and creative thinking may work together to create a “charismatic brand”—a brand that people believe is crucial to their lives—in contrast to most branding books, which lean more toward one or the other. Within a two-hour enjoyable period. GET FREE AUDIOBOOK
About the Author
Author, designer, and brand consultant Marty Neumeier wants to apply design thinking and methods to business. ZAG, one of the “top 100 business books of all time,” and THE DESIGNFUL COMPANY, a best-selling manual on continuous innovation, are among his “whiteboard” works. More than 22 million people have viewed an online presentation of his debut book, THE BRAND GAP, since 2003. The Brand Flip, a follow-up book, outlines a new method for creating brands in the era of social media and customer dominance. SCRAMBLE, his most recent novel, is a “business thriller” about how to swiftly establish a brand using a new technique called agile strategy. Neumeier launched Critique magazine, the first publication on design thinking, in 1996.
To promote their brands and cultures, he has collaborated closely with forward-thinking businesses including Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft. He currently travels widely as a workshop facilitator and lecturer on the subjects of design, brand, and innovation. He currently holds the position of Director of Transformation for Liquid Agency in Silicon Valley. He splits his time with his wife.