The Art of Startup Fundraising by Alejandro Cremades

The Art of Startup Fundraising pdf

Download The Art of Startup FundraisingThe Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online.

The Art of Startup Fundraising

These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You’ll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today’s startup landscape.

The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field.

  • Learn how the JOBS Act impacts the fundraising model
  • Gain insight on startups from early stage to growth stage
  • Find the money you need to get your venture going
  • Craft your pitch and optimize the strategy
  • Build momentum
  • Identify the right investors
  • Avoid the common mistakes

Don’t rely on the “how we did it” tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you’re founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.

Table of Content

Foreword by Barbara Corcoran xiii
Acknowledgments xvii
1 Everything Started with Onevest 1
2 Raising Capital for Your Startup 5
Speeding Up the Machine 5
It’s Not as Easy as Reading an Article on TechCrunch 6
The 18- to 24-Month Plan 7
Milestones 8
Breaking Even 9
Expectations of Investors 9
Outperform the Competition 11
Marketing 12
Storytelling 13
Leveraging Help 15
Divide and Conquer 16
The Rollercoaster of Emotions 17
Learn to Love Rejection 18

Connect the Dots 19
The Pros and Cons of Raising Capital 21
Don’t Underestimate the Need for Capital 22
3 Setting Yourself Up for Success 25
Investors Don’t Want to Invest 25
The Core of Your Business 26
Experienced and Talented Management 27
Organize Your Corporate Structure with a Legal Team 28
Helpful Advisors 29
Building Momentum 31
Team Alignment 31
Show Your Competitive Advantage 32
Know Your Terms 33
Vision 34
Attracting Investors Requires Patience 35
4 Crafting the Pitch 37
The Business Plan Problem 37
Get the Message Straight and Your Team behind It 38
The Elevator Pitch 40
The Pitch Deck 41
Awesome, Effective Pitch Deck Design 43
The One Pager 45
5 The Due Diligence Package 47
The Interview and the Visit 61
Find Balance 62

6 Sources of Capital 65
Bootstrapping 65
Credit Cards 67
Business Loans 68
Friends and Family 69
Crowdfunding 71

Angel Investors and Super Angels 74
Angel Groups 76
Family Offices 77
Venture Capital 78
Venture Debt 80
7 Understanding the VC Game 81
Defining Roles in a VC Firm 81
The Process of Getting Funded by a VC 83
How VCs Monetize 84
VC Involvement in Your Company 85
Understanding the Value a VC Brings 85
Cutting through the VC Noise 86
Differences between Venture Capital and Private Equity 86
8 Investment Rounds Explained 89
Friends and Family 89
Micro Seed Round 92
Seed Round 95
Series A Round 97
Series B, C, D Investment Rounds 99
Initial Public Offering (IPO) 100
Research Is Critical 102
9 Deciding Investment Amounts and Prospects 103
Needed, Realistic, and Ideal Investment Levels 103
Your Valuation versus Market Valuation: The Asking Price 105
Persuading Investors with a Financial Forecast 106
Identifying Prospective Investors 108
Six Ways to Contact Investors 109
Creating a Buzz around Your Startup 111

10 PR: Creating a Storm and Building Momentum 113
The Rainmaker Code 113
Journalist Outreach 114
Self-Distributed Press Releases 116
More Buzz-Building Tactics for Smart Startups 119
11 What to Look For in an Investor 123
Why Selecting the Right Investors Is So Critical 123
Three Factors You Should Be Looking For in Investors 124
Three Factors to Avoid in Investors 126
Six Key Questions to Ask Potential Investors 128
Speed Is a Two-Way Street 128
Arming Yourself with Answers 129
12 Term Sheets and Terms 131
Term Sheets 101 131
Terms within Term Sheets That You Need to Know 140
Term Sheet Tactics 143
Smart Term Sheet Strategies 144
If Things Don’t Go Forward 145

13 Closing the Deal 147
The Importance of Urgency 147
Creating a Completion Schedule 148
Managing Expectations 149
Updating Your Investors 151
Closing the Deal Is Not the End of the Deal 152
14 Avoiding Common Fundraising Mistakes 153
Failing to Connect 153
Clarity and Doing What You Say 155
Self-Sabotage in the Deal-Making Process 158
15 Understanding the JOBS Act 161
The Game Changer 161
The JOBS Act 162
Implications for Startups and Raising Money Online 173
Implications for Individual Investors 174

16 Recommended Tools for Fundraising 177
Using the Right Tools 177
Organization 178
Research 181
Social Media 182
Outsourcing 183
Sales and Administration 184
Finding Your Investors 185
17 Red Flags 187
Key Red Flags for Startups 187
Glossary 193
About the Author 197
Index 199

The Art of Startup Fundraising – Foreword

MY MOM ALWAYS SAID IT was never a good time to have a baby, and she had 10. Whenever she told my dad, “Okay, Eddie, I’m pregnant,” he would run right out and buy another bed. When I started the Corcoran Group, I grew the company the way my mom did her family. We grew from 6 to 60 salespeople in our first five years, and from 60 to 1,000 salespeople over the next 20 years, because I knew the secret to growing a business fast is to never wait until you’re ready. Every great entrepreneur I know expands long before their business is ready. It’s the only formula I know for aggressive growth. It forces you to think faster and move smarter because you’re always overextended and you have to pay the rent. With growth, many times additional funding is required to support the operations. I sit in a privileged seat as a shark/investor on the Emmy-winning reality showShark Tank, and each season we hear hundreds of heartfelt pitches from passionate entrepreneurs who are looking for funding. We listen to pitches for everything from the ingenious to the ridiculous, and get to put our own hard-earned money behind the concepts we believe will be big winners. Once a deal is closed, the fun part begins when I get to work one-on-one with the entrepreneur with whom I’m investing.The Art of Startup Fundraising

I shepherd them from dream to execution, past all the hurdles and hard times, and if we’re all a little bit lucky, on to a genuine, breakout success! However, before I put my time, my money, and my partner’s money behind any entrepreneur, I want to know everything I can about them and make sure every business I choose is a real winner. Investing in startups is a very risky business. Most of them fail, some eventually prosper, but only a few make a 20-to-1 jackpot return. First, I’m looking for an entrepreneur with street smarts. Most of the entrepreneurs I’ve met don’t have street smarts, and too many of them have answers that are way too smooth for me to trust. I’m trying to single out the winners with good gut reactions who are also smart enough to trust those reactions. I’m looking for entrepreneurs who can size up people quickly and motivate them, and spot opportunities where others see only obstacles. This takes not the usual book smarts, but real live street smarts. I want to invest in the risk takers. Every great entrepreneur I’ve succeeded with has an unusually high tolerance for uncertainty—in fact, they’re turned on by risk. Too many would-be entrepreneurs have buttoned up business plans with lots of numbers, fancy projections, and reasonable deductions. Those aren’t the ones for me. The Art of Startup Fundraising

I want to put my money on entrepreneurs who know how to get back up fast after they’ve been kicked in the gut. They get knocked down just like us, but unlike most of us they take very little time feeling sorry for themselves. I sometimes think to be a great entrepreneur you need to have a low enough IQ so once you’re knocked down you’re too stupid to lay low, and instead pop back up saying “Hit me again!” I don’t think you can learn resilience; it’s a built-in attitude. To me, this is what can make or break a pitch. The best entrepreneurs have faced challenges and risen above them. That resilience is what I’m looking for when I hear new ideas on the show (and in life). I need to invest in founders who know how to communicate. I’ve learned that a new business goes nowhere if it doesn’t have a good salesman at the helm. Somebody’s got to sell the new product or service and that’s the job of the founder. The Art of Startup Fundraising

At the end of every interview I find myself asking, “Would I buy from this guy? Is his sales pitch irresistible?” Based on the answer to that one question, I turn down 95 percent of the businesses that are presented to me. I’ve learned that the number-one rule in sales is that everybody wants what everybody wants and nobody wants what nobody wants. When you tell someone they can’t have something, they always want it more, but let that same person know there’s plenty to go around and they’ll always go home to think about it. If you don’t have people clamoring for your venture, you’ve got to dream up a way to create the illusion that there is demand. This is why salesmanship is key in fundraising. Good salesmanship is never anything more than emphasizing the positives and playing down the negatives. And if you can find a unique gimmick, you’ll have a huge leg up when raising capital, and also over your competition while you are executing on your vision. I first learned the power of using a good gimmick as a young waitress in a New Jersey diner, trying to compete with Gloria, a blond bombshell with attention-grabbing breasts. Following my mom’s advice, I tied red ribbons to my blonde pigtails to look like the innocent virgin I was. My tips immediately doubled. When I started my real estate brokerage company, the Corcoran Group, I used lots of gimmicks to build my brand. I’m always looking for someone who’s a bit arrogant, as I’ve learned that aggressive entrepreneurs bring home the bacon.The Art of Startup Fundraising

They make lousy employees, have issues with authority, and don’t want to be told what to do. I like to put my money in the hands of an entrepreneur who thinks he or she knows more than me. They’ll need that kind of confidence to jump over the huge obstacles that stand between them and the finish line. What I like best about angel investing is that I get to use everything I’ve already learned on Shark Tank. How do you impress an angel? How do you win their confidence and get their investment? There are tons of new business ideas out there—good, bad, and crazy—and I’ve seen my fair share of them all. The difference between a good idea and one that makes money is simple: It’s gotta make sense. The idea can either be a totally new invention lots of people will use or a much better way of doing something that’s been done a hundred times before. Another key ingredient that I look for when investing in a new company is work ethic. Before I invest in any business, I’m looking for a partner. A fancy website may get me in the door, but if you can’t woo an angel, you won’t woo your customers and build a huge success. The Art of Startup Fundraising

This book by Alejandro Cremades will help entrepreneurs in obtaining a clear understanding of how fundraising works and what it takes to be successful in the process in order to impress people who invest in the startup ecosystem, like myself. Alejandro’s experience as the founder of Onevest makes this book unique, as the fundraising game has been changing substantially over the past years with the implementation of new laws that were introduced with the JOBS Act. With the capital moving into the online world very quickly, this book should be a must-read for any entrepreneur who is beginning to raise capital to build their venture. —Barbara Corcoran Investor on ABC‘s Shark Tank Founder of the Corcoran Group

Acknowledgement – The Art of Startup Fundraising

THIS BOOK WOULD HAVE NOT BEEN possible without the patience of my wife, Tanya Prive. At the time of writing this book she was pregnant with our first daughter. Tanya is the love of my life and without her by my side I highly doubt I would have been able to make it this far. I still remember the day I called her and said I wanted to give up my legal career to change the world. She did not hesitate for even a second about jumping on board with me on this crazy journey. We have experienced many ups and downs together. She is my better half and cannot wait for what the future holds for us.The Art of Startup Fundraising

Thank you as well to my parents, Bernardo Cremades and Leticia Roman. They have been my unconditional supporters and are always there for me when I need them the most. My father has been a great inspiration to me, as he also started his own business away from home when he was young. My mother has been concerned for me during the hard times and has always picked up the phone at 1 A.M. when I needed to talk to someone. My brother, Bernardo Cremades Jr., has been a great sounding board as well as being my best friend. He is the godfather of my daughter. In fact he was the first investor of Onevest, before we even had PowerPoint slides. When we were young he took care of me and always looked after me, making sure that I would make the right decisions at school and outside of school.The Art of Startup Fundraising

When I told him that I wanted to give up my law career and start an entrepreneurial journey, he was incredibly supportive. My sister-in-law, Beatriz Larrea, has also been amazing and understanding at all times. Furthermore, I would like to thank my father-in-law and motherin-law, Robert Shereck and Gisele Prive, not only for their generous support but also because they have been a very valuable asset with the work that they have kindly given our team in order to transform inside and outside the way we are, the way we think, and the way we execute via the services of their company, Legacy Transformational Consulting. I could not forget my two brothers-in-law, Evan and Zack Prive. Evan has shown me how to get out of my comfort zone by target shooting in the deserts of Nevada. Zack interned with us over the course of 2014 and was very helpful. Carmen Posadas has given me great advice through the process of putting together this book. Her wealth of knowledge and experience as a successful author has provided a wonderful guidance in this journey. I still remember the dinner at a restaurant in Madrid in which Carmen encouraged me to move forward with writing this book, and for that I am very thankful.The Art of Startup Fundraising

Moreover, I would like to thank all the people who have been involved with Onevest since its inception, including employees, advisors, and investors. They have been always there to provide great feedback and I am very proud of everything that we have been able to build together as a team since we started this journey back in 2011. I would like to especially thank the Onevest team and our former colleagues: Carol Lee, Carles Capell, Shahab Kaviani, Nathaniel Cotanch, May Sun, Drew Butler, Erica Duignan, Sonny Tulyaganov, Cristian Gonzalez, Jacobo Tarragon, Ben Center, Dasha Sukovatitsyn, Jeffrey Fidelman, Brooks Swinnerton, Kasia Whiteis, Israel Villanueva, Tiffany Tam, Mike Hughes, Cena Crane, Lisa Lovallo, Jonathan Block, Greg Kuwaye, Michael Whitehouse, Tim Houghten, Kammy Wood, and Culin Tate. The Art of Startup Fundraising

Thank you Barry Shereck, for being a rockstar CFO and for spending countless hours and weekends figuring out “where the bacon is” from a business perspective. You have been truly a gift and a great addition to the board and the team. I will forever treasure those long weekends that we spent at your house figuring things out. Last but not least, I would like to acknowledge Onevest’s board members: Ted Vucurevich, Javier Santiso, and Benjamin Coppel; and our advisors: Sangeet Choudhary, Anyndya Ghoose, and Barbara Corcoran. They have played a critical role in making Onevest what it is today. Thank you all. I am very privileged and lucky to have you in my life.

Editorial Reviews


The author preliminarily addresses his book to young people starting their first business ever; hence, he sprinkles it with a lot of basic common-sense business advice. His paternalistic tone can be a little annoying sometimes to readers with some business experience. On the other hand, the author provides comprehensive insight into the fundraising process, with many helpful details, which made reading the book worthwhile.
Obviously, one may ask why the fundraising for a startup became so complicated, and does it have to be this way? Mr. Cremades does not have this kind of seditious thoughts.
The problem is not with founders not dancing properly around angel investors as Mr. Cremades assumes. The problem is with angel investors who do not have perseverance in hunting for the business opportunities before they reach the stage where it is a no-brainer to see it.
The full text of my review is on my blog.


As a former corporate VP that’s taken the plunge into the world of co-founding a start-up, I found The Art of Startup Fundraising to be a great overview of the capital raising process. If you haven’t had prior start-up experience, the fundraising process can appear highly daunting and a long road of trial and error if you lack the right game plan. Alejandro has laid out a clear, insightful roadmap for how to successfully travel down the path of fundraising your new venture.
The book covers a lot of ground on key topics such as: why you should raise capital, how to craft your pitch, how to identify and solicit investors, and how to close investment deals. However, the book doesn’t go as deep into some areas that would be beneficial. For example, given that convertible notes are becoming a common method for early stage start-up investment from friends & family and angels, it would be nice to see a more detailed explanation of this approach. Perhaps a pros/cons of raising investment using straight equity financing versus convertible note debt financing (or the new SAFE note approach advocated by Y-Combinator and briefly touched on in the book) would be useful for many here.
I also like that Alejandro gets into the psychology of investing; what gets a lead investor on board first and the group mentality that can follow with momentum of both the business and the investments raised.
Overall the book was a practical and enlightening read and I am using it as the “fundraising handbook” for our start-up. I have tabbed pages with my notes all over the margins that I’m going back to for reference. I also found the book inspirational and motivational – I am now confident that I indeed am capable of getting out there and successfully fundraising for my start-up!


“The Art of Startup Fundraising is an easy read with a lot of good advice on how to raise capital. One of the biggest hurdles of early stage companies is fundraising. Entrepreneurs are not experts in this arena which makes this book a worthwhile read.”
– TONY HSIEH, author of Delivering Happiness and CEO of Zappos

“The Art of Startup Fundraising is a must read for anyone who even considers starting a business. Fundraising is hard. This book gives you the roadmap to get where you are going. Alejandro Cremades speaks with wisdom and from experience.“
– TIM DRAPER, Founder of Draper Associates, DFJ, and Draper University

“The Art of Startup Fundraising should be a mandatory reading for entrepreneurs that are looking to raise capital. This book will enable Alejandro to help many more early stage companies answer the tough questions when fundraising.”
– MARCO LANDI, Former Chief Operating Officer at Apple and Chairman at Atlantis Ventures

“Raising capital is often the most daunting and least understood aspects of starting a new business and there are few people more experienced than Alejandro Cremades to act as a guide. The Art of Startup Fundraising unlocks key secrets of fundraising for newly minted entrepreneurs.”
– JEFF STIBEL, Chairman of BrainGate, Inc. and Vice Chairman of Dun & Bradstreet, Inc.; New York Times bestselling author of Breakpoint and Wired for Thought

“This book provides a clear, concise tour of the fundraising game. With his crowdfunding and entrepreneurial expertise in full display, Cremades does a terrific job making a complicated process simple and accessible.”
– JEFF BUSSGANG, General Partner at Flybridge Capital Partners and Senior Lecturer at Harvard Business School

“Raising money is perhaps the most daunting challenge faced by any startup. For the uninitiated, it is also mystical process filled with an increasingly complex array of investment options and practical considerations. As one of the finest entrepreneurs I know, Alejandro has put together an authoritative guide that should be required reading for all nascent entrepreneurs, as well as veterans looking to brush up on the latest the field has to offer.”
– TYLER WRY, Professor at The Wharton School

“For many entrepreneurs finding the right investor for their venture can be a daunting task. Alejandro’s experience with equity crowdfunding gives a unique perspective on the fundraising game. The Art of Startup Fundraising is very insightful for entrepreneurs looking to close a round of financing and changing the world.”
– ANYNDYA GHOSE, Professor at NYU Stern School of Business

 “Entrepreneurs need to be amazing at recruiting, selling and fundraising.  The Art of Startup Fundraising provides the essential toolkit for mastering a core skill for any entrepreneur.”
– GIL PENCHINA, serial entrepreneur and prolific angel investor

“The Art of Startup Fundraising is a practical and comprehensive resource for entrepreneurs to use again and again.  It captures what startups need to do to be successful in the rapidly evolving financing world, while also providing tips on the fundamentals of building businesses that don’t change over time.”
– MARIANNE HUDSON, Executive Director at Angel Capital Association

“It doesn’t matter how great of a business you can build. If you can’t raise money, you’re toast. Master this book.”
– ILYA POZIN, Forbes Contributor and CoFounder of Pluto TV and CoFounder of Coplex

“There is no perfect approach to raising investment for a startup, but there is a certain tribal knowledge out there, that most of us had to learn through several failed attempts.  The Art of Startup Fundraising captures every bit of advice (and then some!) that I would give to any entrepreneur looking for funding.” 
 PAUL MURPHY, Partner at Betaworks and CoFounder of Playdots

“Alejandro’s The Art of Startup Fundraising is a must read for any entrepreneur. Clear and concise, he outlines in today’s startup community the steps to successfully fundraise. This is the golden era for entrepreneurs, any good idea with proof of concept can get access to money. Know your options!”
– ANGELO J. ROBLES, Founder and CEO of Family Office Association

“One of the biggest crimes in the startup community is to watch good ideas and good teams to go unfunded because the Fundraising process isn’t friendly to first-time entrepreneurs.  The Art of Startup Fundraising is Alejandro’s contribution to the ecosystem that does a masterful job filling in knowledge gaps and giving entrepreneurs the best chances of raising the capital they need.”
– FRANK ROTMAN, Founding Partner at QED Investors

“The Art of Startup Fundraising delivers a smooth ride on the bumpy road of raising capital and starting a business.  Alejandro Cremades delivers up-to-date details and a clear vision – an important guide for any entrepreneur who seeks to build and scale a business today.” 
– JEANNE M. SULLIVAN, Co-founder, StarVest Partners

“Fundraising can be an incredibly frustrating experience for startup founders because they are at a fundamental disadvantage: they know very little about the process, and investors know a lot. Luckily, Alejandro has taken the time to assemble a detailed blueprint of how it works behind the scenes that will help any founder level the playing field and navigate the process like a pro. If you are raising money for your startup, don’t start without reading this book.”
– PEDRO TORRES-PICON, Founder and Managing Director at Quotidian Ventures

“The Art of Startup Fundraising translates art into science. By sharing proven formulas, strategies, and case studies that work, Alejandro Cremades provides a needed service to future entrepreneurs.”
– JOSH COHEN, Managing Partner at City Light Capital

“This ought to be a reading requirement for all entrepreneurs when building a business and raising capital.  This is a very well written and informative book, written by a man who is a testament to dedication and creativity when confronted with the challenges of being an entrepreneur and raising capital.”
– CARTER CALDWELL, serial entrepreneur and Principal at Cross Atlantic Capital Partners

“Alejandro is on the bleeding edge of equity crowdfunding today. When he talks about fundraising, startups listen.”
– ANDREW ACKERMAN, Managing Director at Dreamit Ventures

“Starting a company is full of ups and downs for an entrepreneur and foremost among them can be how to raise money for it. There is no magic bullet to make the process easy, but Cremades comes close in the Art of Startup Fundraising by at least making it intuitive and accessible.“
– WESTON GADDY, Principal at Bain Capital Ventures

“Raising capital can be tough. Alejandro provides a step-by-step guidebook to all entrepreneurs that rather spend their time thinking about changing the world instead of thinking of how to raise funds.”
– TOBIAS P. SCHIRMER, Managing Partner of JOIN Capital

“A superb book on fundraising. Alejandro’s guidance should arm entrepreneurs with the necessary tools to close with success a meaningful round of financing.” 
 ELLEN WEBER, Executive Director at Robin Hood Ventures

“Raising money is hard. But start-up founders all over the world can make it exponentially easier by educating themselves on the process of raising equity capital before they dive into it.  The practical, hands-on advice from Alejandro Cremades in this book provides a solid foundation in that self-education process. Delivered in an approachable format with a key lesson to take-away every few pages, “The Art of Startup Fundraising”  is essential reading for entrepreneurs everywhere.”
– ALLEN TAYLOR, Managing Director at Endeavor

“There are very few complete resources available to entrepreneurs today to help them navigate the world of fundraising.  Alejandro Cremades does a great job of explaining and demystifying the fundraising process. The Art of Start-up Fundraising will, without question, provide entrepreneurs with a great jump off point.”
– SID PAQUETTE, Managing Director, OMERS Ventures

From the Inside Flap

The Art of Startup Fundraising is the groundbreaking book that offers a step-by-step guide to today’s way of raising money for startups. Written by acclaimed entrepreneur Alejandro Cremades, the book includes the tools, strategies, and approaches needed to empower entrepreneurs, from formation to financing.

The author reveals the secrets behind the art of raising capital and shows how every ingredient in the process needs to be perfectly balanced in order to secure the needed capital. The book details the milestones to be achieved while launching, nurturing, and growing a startup and lists the important markers investors want and expect.

Recent regulations—most notably the JOBS Act—are making the old go-to advice less relevant, as startup money is increasingly moving online. The Art of Startup Fundraising helps entrepreneurs develop a clear business strategy based on the new realities surrounding today’s financial landscape. Cremades shows how to best organize a corporate structure, enlist experienced and talented managers, and align a winning team that will attract investors.

The Art of Startup Fundraising explores the advantages and pitfalls of the various sources of capital from business loans to angel groups and beyond. The author also offers an in-depth discussion of the venture capital game and gives solid advice for identifying and engaging with prospects, as well as developing a realistic concept of how much to ask from investors. He stresses the vital importance of selecting the right investors. Knowing what to look for in an investor and the key questions to ask potential investors—even those who invest the smallest amounts of initial seed money—is vital to success.

Once momentum has been created and the ideal investor shows interest in a business venture, it is time to close the deal. The Art of Startup Fundraising offers invaluable advice for creating a completion schedule that shows all concerned parties when to expect an agreement to become legally binding. However, once a deal is closed the work isn’t done. It becomes one more stepping-stone on the startup journey.

No matter if you are the founder of a startup or looking for an exciting investment opportunity, The Art of Startup Fundraising offers the must-have guidance you need.


Alejandro Cremades leads the vision and execution for Onevest as its Co-Founder and Executive Chairman. The Onevest ecosystem supports founders and investors in building successful ventures. Onevest provides technology products to connect founders, investors, advisors and influencers in the entrepreneurship community seamlessly and easily.

Onevest is currently operating 1000 Angels, which is the world’s largest digital-first, invitation-only investor network that allows members to build a venture portfolio free of management fees, carried interest, or large capital commitments. In addition, Onevest is operating CoFoundersLab, which is the leading matchmaking service for founders connecting them with other cofounders, advisors, and interns.

Prior to Onevest, Alejandro was an attorney at King & Spalding where he was involved in one of the largest investment arbitration cases in history with $113 billion at stake (Chevron vs. Ecuador).

Alejandro guest lectures at NYU Stern School of Business and The Wharton Business School. Alejandro has been included in the Top 30 Under 30 lists of Vanity Fair, Entrepreneur Magazine, and GQ Magazine.

Alejandro has also been involved with the JOBS Act since inception. He was invited to the White House and the US House of Representatives to provide his stands on the new regulatory changes.

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