Download The Art of Choosing by Sheena Iyengar Pdf book free online. These decisions define us and mold our lives, whether they are routine or drastically alter them. Sheena Iyengar poses the challenging queries concerning our selection processes, such as: Are cultural norms or natural desires for choice interrelated? Why do we make decisions that aren’t always in our best interests? GET FREE AUDIOBOOK
How much power do we actually have over the decisions we make? The startling and profound answers are revealed through Sheena Iyengar’s award-winning study. A choices have far-reaching effects in our world of shifting political and cultural forces, technological revolution, and networked business. For the numerous challenges that lie ahead, use The Art of Choosing as your friend and guide.
About the Author
S. T. Lee Professor of Business at Columbia University and winner of the Presidential Early Career Award, SHEENA IYENGAR She graduated from the Wharton School of Business for her undergraduate studies and Stanford University awarded her a doctorate in social psychology. The National Science Foundation, the Jerome A. Chazen Institute of International Business, the Institute for Advanced Studies, and the National Institute of Mental Health have all supported her ground-breaking research on choice. Her work is frequently referenced in books like Blink and The Paradox of Choice as well as in newspapers like the New York Times, Wall Street Journal, Fortune, and TIME.