The Alter Ego Effect PDF by Todd Herman

The Alter Ego Effect PDF by Todd Herman

Download The Alter Ego Effect PDF book free by Todd Herman – From The Alter Ego Effect PDF: An award-winning performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down. Buy from Amazon

The Alter Ego Effect PDF

There’s only one person in the way of you untapping your capabilities: You. There’s also one person who can move you out of the way so you can perform at your peak.

That person is already inside you. You just need to unlock them. This other part of you is your Heroic Self and you unlock it with an Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman is revealing how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson. The Alter Ego Effect PDF

When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field.

In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo–and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick–putting on a pair of glasses–he learned to trigger the specific traits he needed to achieve his goals. The Alter Ego Effect PDF

The Alter Ego Effect
 is not about creating a false mask–it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.

Editorial Reviews

Review – The Alter Ego Effect PDF

“I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!” (Frank Shamrock, UFC champion, entrepreneur, and philanthropist)

“My first thought: This book is going to change minds and change lives. My second thought: How can I get this book into all of my clients’ hands?!” (JJ Virgin) The Alter Ego Effect PDF

“This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone who has coached top performers!” (Brian Smith)

“In The Alter Ego Effect, Herman takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game—get this book!” (Emily Fletcher)

“Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life.” (Neil Patel) The Alter Ego Effect PDF

From the Inside Flap

What if the games you played as a child were the greatest gift to helping you achieve more today?
Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion or whatever captured their imagination. The Alter Ego Effect PDF

And yet, that natural creativity is slowly squeezed out of us because we think it’s childish or it’s ‘time to grow up.’ Now, Todd Herman–backed by scientific research and countless stories from the real world–will show you how to tap into the human imagination to unleash a new version of yourself, ready-made to kick-ass.
Herman has been coaching champions in every field for over twenty years, and he’s helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World. While anyone attempting ambitious things faces adversity, resistance and challenges, Herman, asks anew question: “Who or what needs to show up to make success inevitable?”
In The Alter Ego Effect, Herman shows you how to activate the Heroic Self already nested inside of each of us, through countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives and historical figures. He reveals that you may not be using those traits in the moments when you need them the most. From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home,  Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter-Egos.

Review – The Alter Ego Effect PDF

I’ve consumed dozens of self-help books and countless self-help podcasts in the last 12 months, trying to get back on track after a rough patch. I’ve felt unready and decidedly unwilling to curb this new habit until now. After reading this book, I feel for the first time in a long time that I have a plan and — best of all — hope. I am 100% clear that it’s time to hit the pause button on compulsively gathering more and more and more information and to finally take action again. The book is that original, that inspiring, that solid. And while the author, Todd Herman, makes clear that the book does not contain a magic/easy button or a path of breadcrumbs to a pot of gold, it sort of does. His approach DOES seem a bit magical, super doable, and to deliver great rewards. The Alter Ego Effect PDF

But it also makes a TON of sense. Todd Herman is brilliant in the way he articulates an innovative but clear, accessible methodology for improved performance or transformation on the one hand, while tapping into deep truths that we all recognize on some level on the other. He also offers plenty of historical, anecdotal, and scientific evidence for many of his claims, but it felt more illustrative than absolutely necessary as the real prize here is in his approach not the underlying argument.

One thing I want to make clear: this book is really for anyone dealing with either a problem they want to overcome or a goal they want to achieve —- as well as those seeking a more comprehensive lifestyle overhaul. I had listened to the author being interviewed on Inspire Nation, a podcast, and was really really keen to learn more. But when I first began listening to the book, I became concerned that it was only for great athletes aspiring to be the best or entrepreneur types, already in the 99.9 percentile of performance, looking to close the gap. My worries were promptly addressed though as the author shares a plethora of highly relatable stories … and manages to seamlessly navigate between issues/aspirations of his elite clientele and those of more everyday people with everyday issues. That’s probably one of the best things about the methodology he shares, how amazingly flexible and versatile it is. The Alter Ego Effect PDF

Second, I see it as an amazing act of generosity for the author to share what really seems like proprietary information — including ALL of the how to — with others. He also manages to anticipate and then address all sorts of questions and potential mis-applications of his methodology, providing clear explanations and helpful strategies for addressing all, as though more than anything, his deepest desire is that all can benefit as much as possible from what he knows. That was what really struck me, took me by surprise (especially after buying all sorts of books only to find that the real nuts-and-bolts of the methods needed to be purchased separately): the sense that Todd Herman is so excited and inspired by the method’s successes that he feels compelled to spread the word. And yet he somehow manages to do all of this without sounding hysterical or overly sales-hungry. Yeah … he’s a gifted thinker and communicator, who strikes just the right tone to rise above the din, inspire trust, and resonate deeply with today’s audience. The Alter Ego Effect PDF

Like many others, I have played around with alter egos before, but never really thought of it in exactly that way. Very much looking forward to continuing down that path with more confidence, and more practical support, and also to use these techniques with my kids.

Cannot recommend this book highly enough!!

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Todd Herman is an author, performance advisor, and entrepreneur. For 22 years, his training company, Herman Performance Systems, has focused on helping achievers and ambitious people in sport & business, achieve wildly outrageous goals while enjoying the process. Originally from Alberta, Canada where he grew up on a large farm and ranch, where he developed a healthy dislike of chicken coops. The Alter Ego Effect PDF

His company has a suite of programs serving Olympic athletes, Entrepreneurs, and Leaders, and is the author of, ‘The Alter Ego Effect: The Power of Secret Identities to Transform Your Life’, and creator of the 90 Day Year a performance system designed to create remarkable results for business owners, fast. Which has won the ‘Global Leadership & Skill Development Program of the Year’—twice. He’s also the recipient of the Inc. 500 fastest growing company award. He’s been featured on the Today Show, Sky Business News, Inc Magazine and CBC National News.

He lives in New York City with his wife and three young children and is currently the worlds worst ukulele player.

Visit and for additional bonus content from the book.

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