IN HIS BOOK The 100 Absolutely Unbreakable Laws of Business Success, Brian Tracy drew on his thirty years of experience and knowledge to present a set of principles or “universal laws” that lie behind the success of business people everywhere, in every kind of enterprise, large and small. This latest volume, The 21 Success Secrets of Self-Made Millionaires, is made up of entirely new material that shows how anyone, no matter where they are in life at this moment, can become a millionaire.
The advice in this book is based on Brian Tracy’s twenty-five years of research, teaching, and personal experience on the subject of self-made millionaires. Tracy himself used these ideas to rise from humble beginnings to become a millionaire. And Tracy has discovered that all successful people practice these 21 success secrets, whether they’re consciously aware of it or not. In The 21 Success Secrets of Self-Made Millionaires Tracy not only identifies and defines each success secret, but also reveals its source and foundation, illustrates how it functions in the world, and shows how to apply it in life and work through specific steps and practical exercises that everyone can use.
Easy to read, easy to understand, and easy to apply, The 21 Success Secrets of Self-Made Millionaires shows how anyone can cultivate the habits and behaviors that will enable them to achieve not just financial independence, but success in any area of life. Because, as Tracy writes, “The most important part of achieving great success is not the money. It is the kind of person you have to become to earn that money and hold onto it.”
Book Review by Robert Morris
Long ago while growing up in Chicago, I read two books which have had a lasting impact on my personal and professional development: Dale Carnegie’s How to Win Friends and Influence People and Napoleon Hill’s Think and Grow Rich. I make it a point to re-read both at least once a year; also Benjamin Franklin’s Autobiography.
My guess (only a guess) is that these three books have also had a positive and lasting impact on Brian Tracy. Their influence is suggested in this book as are the Four Gospels and Saint Paul’s various Letters in the New Testament.
However, we all realize that each of us must assume full responsibility for our successes and failures in life. The most valuable lessons we learn are from our own experiences, especially from failures. Tracy notes that “more than 90% of all financially successful people today started out broke or nearly broke. The average self-made millionaire has been bankrupt or nearly bankrupt 3.2 times.” Hmmm.
He chose self-made millionaires as the focal point of this book “because these people had demonstrated social qualities and behaviors that were observable and measurable.” He offers 21 “success secrets,” most of which are really not secrets. I would be very surprised if any one of them is unfamiliar to anyone who reads this book.
For me, this is the key point: No matter what we read and how carefully we read it, now matter how much wisdom is provided by what we read, NOTHING beneficial will result unless and until we embrace appropriate values, then make decisions and take appropriate actions which are guided and informed by those values.
Tracy insists that success is predictable. I presume to add, that the same is true of failure. “Your greatest responsibility is to dream big dreams, decide exactly what you want, make a plan to achieve it, practice the strategies in this book, take action every single day in the direction of your dreams and goals, and resolve [as Churchill urges] to never, never, never give up.
” Throughout his book, Tracy does indeed recommend specific strategies to follow and includes a series of Action Exercises to complete. In that event, “You become unstoppable and your success becomes inevitable.”
Hill, Carnegie, Franklin, and countless others do indeed share the credit for whatever I may have achieved in my life thus far but only I am responsible for what remains of that life.
It is not enough to read and admire Tracy’s book.
As I have previously indicated, the challenge is to embrace appropriate values, then make decisions and take appropriate actions which are guided and informed by those values. The extent to which we respond to that challenge will determine whether or not we succeed or fail when pursuing whatever our dreams may be.
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About the Author
Brian Tracy is one of America’s leading authorities on the development of human potential and personal effectiveness. He is a dynamic and inspiring speaker, who addresses more than 250,000 people each year on the subjects of personal and professional success, including the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and The Million Dollar Round Table. Prior to founding his own firm, Brian Tracy International, he had successful careers in sales and marketing, investments, real estate development, distribution, and management consulting. Tracy is the author of the bestselling books The 100 Absolutely Unbreakable Laws of Business Success and Maximum Achievement, as well as numerous bestselling audio cassette programs, including The Psychology of Achievement and How to Start and Succeed in Your Own Business.
Originally published: 2000
Genre: Self-help book