Startup, Scaleup, Screwup by Jurgen Appelo PDF

Startup, Scaleup, Screwup by Jurgen Appelo PDF

Download Startup, Scaleup, Screwup by Jurgen Appelo PDF book free online – From Startup, Scaleup, Screwup by Jurgen Appelo PDF: Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. Buy from Amazon

Description: Startup, Scaleup, Screwup by Jurgen Appelo PDF

The contemporary marketplace is more dynamic than ever before―increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on. 

Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to:

  • Apply 42 effective tools to sustain and accelerate your business growth
  • Avoid the mistakes and pitfalls associated with rapid business growth or organizational change
  • Develop a clear growth plan to integrate into your overall business model
  • Structure your business for rapid scaling and efficient management

Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional’s library.  Startup, Scaleup, Screwup by Jurgen Appelo PDF


***STARTUP, SCALEUP, SCREWUP. New book available in April 2019. Visit: and stay tuned!***

With my company Agility Scales, I am inventing the future of organizational agility. Why are we wasting our time learning how to manage companies, when very soon computers will navigate us through our work-lives and help us to lead and manage our teams?

As a serial founder, successful entrepreneur, author and speaker, I am pioneering management to help creative organizations survive and thrive in the 21st century. I offer concrete games, tools, and practices, so you can introduce better management, with fewer managers. I also offer a platform for you to share your practices and stories with the rest of the world.

I call myself a creative networker. But sometimes I am a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. has called me a Top 50 Leadership Expert and a Top 100 Great Leadership Speaker. Since 2008, I write a popular blog at NOOP.NL, offering ideas on the creative economy, agile management, organizational change, and personal development. I am the author of the book Management 3.0, which describes the role of the manager in agile organizations. And I wrote the little book How to Change the World, which describes a supermodel for change management. My most recent book is called Managing for Happiness, which offers you practical ideas to engage workers, improve work, and delight clients.

Details About Startup, Scaleup, Screwup by Jurgen Appelo

  • Name: Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean and Agile Business Growth 1st Edition
  • Authors: Jurgen Appelo
  • Publish Date: April 16, 2019
  • Language: English
  • Genre: Business Development, Consulting, Entrepreneurship
  • Format: PDF/ePub
  • Size: 5 MB
  • Pages: 240
  • Price: Free
  • ISBN: 111952685X

Editorial Reviews

From the Inside Flap

The lifecycle of any business model starts up, scales up, and at some point, screws up. This dynamic collection of examples, principles, and practices addresses head-on the challenges that entrepreneurs and intrapreneurs face.

With interviews from an international group of successful startups and scaleups, this book contains invaluable advice for creating, sustaining, and letting go of a business. The author and interviewees explore a wide range of topics that are vital for anyone dreaming of starting a new product or service and for entrepreneurs and intrapreneurs in the scale-up through scale-down phase.

The book reveals how business leaders craft their product vision. A winning vision describes the essence of an innovative product and clearly shows what it aims to achieve for its users and customers. Once your vision is in place, the book helps choose from various funding options, define the qualities to look for in your first hires, how to get your product to market, and much more. Startup, Scaleup, Screwup by Jurgen Appelo PDF

The book’s tools and tips are designed to accelerate lean and agile business growth. They cover a diverse and important set of topics, such as: working with a remote team, optimizing workflows, and discovering how to use a North Star Metric and a Journey Map. Ultimately, the author prepares the reader for the date when it all comes crashing down…because one day it will.

From the Back Cover


“A raw and authentic founder’s playbook for making the often messy process of starting-up, a lot less messy. Highly recommended.”
―ASH MAURYA, Author and creator of Lean Canvas

Startup, Scaleup, Screwup is the definitive toolbox for every leader who is determined to build an organization that keeps getting bigger and better. Jurgen Appelo draws on his extensive experience, wisdom, and sense of fun as he teaches us how to use the Shiftup Business Quilt, Lean Personas, Value Proposition Wheel, Pirate Metrics, and a host of other powerful and useful tools.”
―ROBERT I. SUTTON, Stanford Professor and author of bestsellers including The No Asshole Rule and (with Huggy Rao) Scaling Up Excellence

“This is both a personal story and an exciting collection of new and familiar tools. Founders should not skip this.”
―NATHAN CHAN, Publisher of Foundr Magazine Startup, Scaleup, Screwup by Jurgen Appelo PDF


“The only thing I’m an expert at is learning tons of things that might help me solve my problems, and then sharing my insights publicly along the way. Fortunately, people seem to appreciate that. . . I learned so much this past year from all the research that I performed and all the interviews that I did. I’m convinced that my business is better off now because of the many things I picked up that we could implement right away. I might even suggest that all startup founders write their own books. I would read them for sure.”
―From the Prologue

About the Author

JURGEN APPELO is an author, speaker, and trainer with 400 trainees globally who license his workshops on making management fun, to help creative organizations survive and thrive in the 21st century. Jurgen is CEO of the startup Agility Scales, and co-owner of the scaleup Happy Melly. He is the author of Managing for Happiness: Games, Tools, and Practices to Motivate Any Team from Wiley.

Download Startup, Scaleup, Screwup by Jurgen Appelo PDF