Download Small Business Big Money By Akin Alabi

Small Business Big Money

Download Small Business Big Money PDF Book By Akin Alabi – From the book Small Business Big Money : Give Me Just 3 Hours And I Will Show You How To Start, Grow And Turn Your Small Business Into Your Personal ATM That Will Give You Money On A Daily Basis!

Small Business Big Money PDF Download

Are you planning to start a business? Do you have a small business but you are not making enough money to cover your bills and live the kind of life you want? If you answered YES to any of those questions, this is the most important book you will ever read.

Recommended: Make today count by John C Maxwell

Here’s why; In this book, I shared the exact business and marketing techniques I used in starting my business from scratch and turning it into an empire that it has become today. You will discover valuable lessons like…

Small Business Big Money Features

1. How to decide on the kind of business you should do

2. Why it can be a bad idea to sell what people NEED to buy

3. 7 commandments you must follow before you spend any money on advertising

4. How to get others to promote your business for you for FREE

5 How to price your products and services for maximum profitability

6. 10 factors you should consider before you quit your job to start a business

7.The full story of how I started NairaBET.com And lots more.

Read this book (Small Business Big Money), apply the lessons in it and watch your business transform into a cash minting venture.

Disclaimer – Small Business Big Money

I am not a lawyer. This book and the contents provided herein are simply for education, general information and entertainment purposes only. They do not (and should not) take the place of legal advice from your lawyer. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional service. Every effort has been made to ensure that the content provided in this book is accurate and helpful for our readers at publishing time. However, this is not an exhaustive treatment of the subjects. The author has made every effort to ensure the accuracy of the information within the book was correct at the time of publication. While we try to keep the information up-to-date and correct, there are no representations or warranties, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information, products or services contained in this book for any purpose. Any and all references to persons or businesses, whether living or dead, existing or defunct, is purely coincidental.

Any use of this information is at your own risk. The author does not assume and hereby disclaims any liability to any part of the loss, damage or disruption caused by errors or omissions, due to the information provided, whether such errors or omissions result from accident, negligence or other causes. No guarantees of income or profits are intended by this book. Many variables affect each individual’s results. Your results will vary from the examples given. Akin Alabi Foundation, Get Altitude Nigeria Limited and AkinAlabiTeaching.com cannot and will not promise you personal success. Akin Alabi Foundation, G e t A l t i t u d e N i g e r i a L i m i t e d a n d AkinAlabiTeaching.com has no control over what you may do or not do with this book and therefore cannot accept the responsibility for the results. You are the only one who can initiate the action, in order to reap your own rewards. If you wish to apply ideas contained in this book, you are taking full responsibility for your choices, actions and results. If legal advice or other expert assistance is required, the services of a competent professional person should be sought

Content – Small Business Big Money PDF

Praise Report……………………………………………………………………………….i
Disclaimer…………………………………………………………………………………xii
Contents…………………………………………………………………………………..xi v
Foreword…………………………………………………………………………………..xv
Introduction……………………………………………………………………………xxiii
CHAPTER ONE
Before You Quit Your Job To Start A Business…………………..29
CHAPTER TWO
How To Decide On The Kind Of Business You Should
Do……………………………………………………………………………..47
CHAPTER THREE
How To Become Number One In Your Marketplace…………79
CHAPTER FOUR
How To Advertise For Maximum Profitability………………….97
CHAPTER FIVE
Word of Mouth Marketing: How To Get Others to Talk About
Your Business…………………………………………………………….141
CHAPTER SIX
How To Price Your Products And Services For Maximum
Profitability………………………………………………………………..165
CHAPTER SEVEN
What’s Next?……………………………………………………………..191
RECOMMENDATIONS……………………………………………221

Foreword

My first encounter with Akin Alabi was in Man airport terminal. If my memory serves me right, it was the Upper Class check in desk at Virgin Terminal 3 at London Heathrow. As usual, I was staring intently at my phone. Mrs Njoku was nearby and I was being a dutiful husband and making sure all was well. I don’t really do chit chat at the airport or whilst in transit. Instead, I prefer to plough through Slack / email / Whatsapp messages. Once in a while, I’ll bump into some regular faces on the LOS-LHR route, we briefly exchange niceties, and then resolutely return our attentions back to our phone or pressing business matters. (Small Business Big Money free ebook download)

On this day, in the Terminal, I was approached by Akin Alabi. I’d never met him, just heard about him. I was aware of his company and his signs which were dotted all around Lagos. Like you hear about so many Nigerian business people. I’m generally a glass-halfempty kind of guy, so very few people I read about impress me on paper. SMALL BUSINESS BIG MONEY I’m skeptical about what the press writes about people. Almost always, it’s just fluff and hype. But people in my wider circles, who knew Akin, rated him – they spoke highly of him. So I was happy to pull myself away from my emails for him. And what followed next shocked me. He asked me my opinion on a number of capital raising, financing and deal structuring issues. See, Akin was self funded, self made – an unfiltered entrepreneur. Akin Alabi, of NairaBET fame, who has proved himself time and again in the Nigerian technology and business space, was asking my opinion, and eagerly listening to my input – I could see him mentally taking notes. It was a humbling experience, for me. All that I had heard and read about him, was actually true. He was inquisitive, sharp and a master at understanding and figuring out ‘Nigeria’ – the market, the trends, the hyper-idiosyncratic nature of Nigerians. He just ‘got it’. This, I gleaned from only the briefest of exchanges. After this encounter, I remarked at the time, to Mrs Njoku, that Akin Alabi was like a walking encyclopedia for doing business in Nigeria. That was a flyaway comment which has now, funnily enough, been brought to life, as he has distilled his vast SMALL BUSINESS BIG MONEY knowledge into this striking new book, Small Business Big Money. (Small Business Big Money free ebook download)

As anyone who knows me will tell you, I read a lot of business books, from some of the world’s most well respected entrepreneurs – Branson, Buffet, Bloomberg, Bezos, Gates etc. I’ve gobbled up all that they have proffered. Their experiences have helped me define and sculpt many of my thoughts and strategies. Yet their experiences don’t, and will never, really truly be able to reflect my personal journey through business, as they don’t operate in Nigeria, or indeed an emerging market. And this is where the importance of Small Business Big Money is evident. This is a critical tool for actually getting down and doing business in Nigeria, with Nigerians, in a hostile, unforgiving emerging market. Akin has documented and analyzed issues and challenges that the likes of Branson and Buffet have never really had to overcome. Akin, over the years, has given his time to teach me one-on-one about the realities of building in Nigeria. I have taken my product teams to pilgrimages at his offices, where he has shared their important lessons with our team. He has made available his team to SMALL BUSINESS BIG MONEY XVII connect and share knowledge with no obvious gain to himself. My personal experience is that in Nigeria, people don’t really share knowledge. Not in the business world. Not unless they want something in return. Business hacks, data, the processes around deal making, scaling businesses – the details are almost always shrouded in secrecy. Which is a shame, as it means those starting out have very few genuine points of references from which to learn. Small Business Big Money lays bare the brutalities of conducting business in Nigeria. (Small Business Big Money free ebook download)

The book delivers, not only in terms of real-life, personal anecdotes and scenarios, but also hard facts and numbers around some of the deals he himself has carried out in his many years in business. Akin Alabi exposes challenges and fights back, head-on, with solutions and guidance on how to function and operate in our market. The life of an entrepreneur is hard. In Nigeria? It is harder. His thoughts on why people start businesses are a poignant and stark reminder to us all as to why we must fully understand the difference between perception versus reality. Perception – starting your XVIII SMALL BUSINESS BIG MONEY own company means you can be your own boss. Akin Alabi’s version of reality is that you take on investors, and you have a boardroom of bosses. (Small Business Big Money free ebook download)

The tax man is your boss. The regulators are your boss. In reading this book, I showed a line in particular to Mrs. Njoku, “If someone invests in your business, when he calls, you pick up. If you miss the call, it will be the one you will return first, probably before that of your wife”. Mrs Njoku said nothing, but just gave me that knowing, wry smile. She knows this to be the truth. At every stage of his analysis, Akin demonstrates again and again that he just ‘gets it’. Small Business Big Money wastes no time on niceties and doesn’t waste paper with meaningless platitudes about how believing in yourself is enough to succeed in business. It isn’t. Akin Alabi’s call to arms is “You should stand apart”, and considering the copycat nature of so many millions of Nigerians and, subsequently, Nigerian businesses, it is critical that successful, battle-hardened entrepreneurs such as Alabi articulate this. No, shout it. Because, again, it’s the truth. We need more people like Akin Alabi telling us the truths about the market and about how we approach business, and then we must listen, intently, to how he will help us through the mire. He knows, SMALL BUSINESS BIG MONEY XIX he’s been through it on countless occasions. And he has come to this ‘truth’ due to years of working on and figuring out the complexities of Nigeria’s consumer space. He’s not trying to change ‘the market’, he’s simply supplying it. He’s building for it. NairaBET was built for ‘the market’. He observed, he listened, he delivered, he moved with lightning speed to build a platform that allowed for online betting in Nigeria. (Small Business Big Money free ebook download)

He doubled down on great customer service and a product that spread through word of mouth, coupled with an acute understanding of how to market his product. He’s winning, even as new entrants try and flood the market that he single handedly nurtured. But his business nous and ability to work in cohesion with the market means that Alabi will thrive as new competition bears down on him, and he will be able to pick off and outlive the pretenders. But you see, here, I have fallen into the trap of over simplifying Akin Alabi’s journey. I’ve neglected to include the deals, the 90+ hour weeks, the financial uncertainties, the risks and the many absences at family parties/gatherings/events because he was tied to his laptop building his company. The reality of SMALL BUSINESS BIG MONEY building a business empire? In Akin’s own words, it sucks. But that doesn’t mean we shouldn’t start out on that journey. But when we do, we must challenge our own motives for why we want to start a business. We must build for customers, not solely for investors. (Small Business Big Money free ebook download)

We must start now, not in an hour’s time. And, certainly for Nigerians, we must read Small Business Big Money before we take one more step into the murky world of entrepreneurship. Akin Alabi tells us that he’s a ‘nice guy’. I concur. Me, as an entrepreneur, and my businesses in Nigeria, are all the better for being beneficiaries of his wisdom and knowledge. What makes Akin so impressive is that he extends this courtesy of sharing his wisdom to thousands of others as well, via his philanthropic work with events such as his annual Youth Enterprise Conference – a free event for young people to come and interact with and learn from seasoned professionals. The thousands of attendees, like I, are indebted to him for allowing us into his world. As any entrepreneur knows, time is our most revered asset. Time and again, Akin has donated his time, to me, to ensure I think more critically about how I build SMALL BUSINESS BIG MONEY my own business; how I love, listen to and build for ‘the market’ in which I operate, and how I continue to make an impact. His persistence with me, and his insight has always, and will continue to be greatly appreciated. For those who have not yet been fortunate enough to cross paths with such a maven, they will do well to use Small Business Big Money as their business Bible. It’s a seminal piece of work for our Nigerian business ecosystem. Jason Njoku, Founder, iRokoTV, Rok on DSTV and Rok on Sky

See you at the bank.


About the author

Akin Alabi started his business career in 2003 writing and selling books, manuals and other information products. He proceeded to launching his own seminar and training company specializing in teaching and consulting for other young people starting their own small businesses.

He also started publishing a business opportunity newspaper titled INCOME (now rested). To add to his publishing enterprise, Akin launched, World Soccer News, a weekly sports newspaper.

Akin has gone on to build many other businesses from scratch; one of them being NairaBET, Nigeria’s first online sports betting portal, with outlets across Nigeria. He got the idea for NairaBET when he visited the United Kingdom and went to a sports betting shop. He created an information manual about it and sold online.

 

The success of the product prompted him to start his own online sports betting platform in Nigeria.  Nairabet.com has its headquarters in Lagos with its nationwide operation regulated by the National Lottery Regulatory Commission. NairaBET is Nigeria’s first sports betting company.

Akin Alabi is involved in the Nigerian entertainment industry. He is the founder of Nightlife.NG, an online portal that showcases and reports the nightlife industry in Nigeria


Originally published30 September 2017

Share this:

4 Comments

Comment