Six Billion Shoppers by Porter Erisman Pdf

Six Billion Shoppers by Porter Erisman Pdf

Download Six Billion Shoppers by Porter Erisman Pdf book free online. From China to India to Nigeria, e-commerce is entering a golden period in nations that were previously excluded from the West’s e-commerce gold rush. If the first 20 years of e-commerce growth were dominated by developed markets, the next 20 years will be dominated by emerging markets. Three fundamental themes are driving the growth of e-commerce in emerging markets: broad Internet access, a growing middle class, and, most significantly, innovative new business models that better suit the requirements of local customers than Western e-commerce behemoths. GET FREE AUDIOBOOK

Six Billion Shoppers takes listeners on a thrilling and colorful tour around the world to visit the next e-commerce mega markets and learn how a new e-commerce boom is presenting chances for both entrepreneurs and multinational brands. Porter Erisman visits Nigeria, China, India, Southeast Asia, and Latin America to discuss e-commerce and what it means for Western brands in these emerging areas. He claims that e-commerce is revolutionary in developing countries and that it will play a much larger role in emerging markets than it does in the West. Six Billion Shoppers shows how to capture the tremendous opportunity offered by emerging market consumers and provides practical guidance on how listeners can ride this new business trend as e-commerce in emerging markets enters a rapid phase of expansion.

About the Author

From 2000 through 2008, Porter Erisman was a vice president of Alibaba Group, joining the company shortly as it was moving out of founder Jack Ma’s apartment. Crocodile in the Yangtze: The Alibaba Story, an award-winning documentary on Alibaba’s rise and its legendary founder, was written and directed by him. Alibaba’s World: How a Remarkable Chinese Company is Changing the Face of Global Business is Erisman’s bestselling book. He is the author of Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom, which was published recently. He has advised e-commerce enterprises in Africa, Asia, and Latin America, and has spoken at high-profile industry events in over thirty countries.

Download Six Billion Shoppers by Porter Erisman Pdf

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