Mobile Developer’s Guide To The Galaxy PDF

Mobile Developer's Guide To The Galaxy pdf

Download Mobile Developer’s Guide To The Galaxy PDF book free – From Mobile Developer’s Guide To The Galaxy PDF: This project was initiated in 2009 with the aim to spread knowledge about mobile technologies and encourage people to enter our community or deepen their existing knowledge.

Mobile Developer’s Guide To The Galaxy PDF

More than twenty writers from the mobile community share their know-how in dealing with topics such as accessibility in mobile apps, UX design, mobile analytics, prototyping, cross-platform development, native development, mobile web and app marketing.

As of today, more than 100,000 hardcopies have been distributed since 2009. Universities and schools in Germany, Netherlands, UK, Spain and South Africa use the book as teaching material. The electronic versions (ebook and pdf) have been downloaded hundreds of thousands of times and the content has been translated into several languages. Buy from Amazon

Prologue – Mobile Developer’s Guide To The Galaxy PDF

The edition you are holding in your hands is the very first one that has been co-published together with Customlytics. We at Open-Xchange are happy to have found a partner that shares our goals and that allows us to continue printing hardcopies to provide our little book to an even larger audience. Most importantly, this partnership has a hugely positive impact on the content of the Mobile Developers Guide.

Readers of previous editions will notice that the chapters about user analytics and monetization have seen massive updates and that we added new chapters covering topics like app store optimization, user acquisition and retention. In our opinion, covering these topics in depth was overdue. As the industry grows and changes, it has become clear that developing an app is just one part of the adventure. No matter how good your piece of software might be, you will not succeed without at least some knowledge about how to market it. Mobile Developer’s Guide To The Galaxy PDF

We hope our guide helps you to learn and build upon this knowledge. Mobile marketing has become highly data-driven these days. There are numerous 3rd party tools that allow you to, for example, attribute installs to their respective source properly and enable marketers to capture a huge range of user data at particular stages in their marketing campaigns. Before we proceed, we want to issue a word of caution to our readers when it comes to handling this (user) data.

We advocate for a responsible way of collecting, storing and handling user data, which respects users´ right for privacy and which is in-line with the latest legal requirements such as GDPR. Throughout the book, especially in the marketing chapters, you will notice the reference to the use of these tools from time to time. Mobile Developer’s Guide To The Galaxy PDF

We make the case that using SDKs of independent 3rd party tool providers – in contrast to certain other “data hunters”- will give app developers sovereignty and control over their data. You can read more on this in the mobile analytics chapter. Of course, you will also still find tons of updated information about how to create mobile software that is worth the marketing effort. So make sure to read all the chapters and understand how to convert your idea into code.

Once you are finished reading this edition of the Mobile Developers Guide, we would like to hear your feedback. Please let us know what content you think we may have missed or where you see room for improvement. Or, even better, get involved and share your knowledge by becoming a contributor for the next edition. Mobile Developer’s Guide To The Galaxy PDF

Cheers, Marco / Open-Xchange & Christian / Customlytics Bremen & Berlin November 2019 PS: Please follow us on Twitter @MobileDevGuide and visit to obtain the electronic edition of this booklet. PPS: As usual, the articles reflect the opinions of the respective authors.

The Galaxy of Mobile

Looking back into the past, the mobile scene looked a bit like the home computer ecosystem in the 1980s: many players, many operating systems, lots of innovation and changes. Today we are dealing with a global duopoly: 98% of today’s mobile devices are running either on Android or iOS1. Will this change? Without political pressure or a paradigm shift we do not expect the situation to change for the foreseeable future. Looking at the details, however, reveals an exciting micro-cosmos of options, challenges & opportunities. Mobile Developer’s Guide To The Galaxy PDF

Notable Players

You should watch the following players carefully, obviously depending on your market strategy and app/game/service category. Of course, each of these players bring way more to the table than just the mentioned products and services, but these are the most relevant in the mobile segment that we cover in this guide. Some of these players form global digital leaders summarized by the GAFAM acronym, which stands for Google-Apple-Facebook-Amazon-Microsoft.

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