Introduction to Advertising By University of Mumbai Pdf

Download Introduction to Advertising By University of Mumbai Pdf book free online – from Introduction to Advertising By University of Mumbai Pdf book; This note covers the following topics: Integrated Marketing Communication, Classification Of Advertising, Advertising Media, Media Planning, Media Research, Economic and Social Aspects Of Advertising, Regulation and Control on Advertising, Advertising Agency, Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising, Advertising Research.

Advertising is used for communicating business information to the present and prospective customers. It usually provides
information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.

Advertising is the integral part of every day’s life. It is a pervasive method of marketing in society. Though the methods by
which marketers advertise have changed over the decades, the role and purpose of advertising has changed over the period of time.

Advertising contributes to bring about all round development of the economy by increasing demand and by encouraging economic activities it fuels the desire to shop and, in turn, shopping stimulates the economy.

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