How To Get Real Instagram Followers (Free and Fast)

Instagram is a picture and video-sharing mobile app launched in 2010. Unlike other similar apps, Instagram has a lot of features that made it a favourite. It is estimated to have over 900million active followers monthly. 

This has in turn created endless opportunities for brands and individual users.  It has become a mainstay for most brand’s social presence, growing conversions, driving profitable traffic, and having an engaged audience. Individual users with large followership may partner with a brand to promote a service or product. 

How To Get Real Instagram Followers

It may be time to work on your plan of action if your Instagram presence isn’t quite as strong as you’re hoping, here are some tips for getting real, organic followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.

 A Lot of sites are springing up daily and some people try to take the easy way out by buying followers from these sites. The organic distinction is important as fake followers are just bots, and they add no real value to the platform.

This article will help you start building your presence up the right way with the following tips on getting more Instagram followers.

Know the overall purpose of your Instagram account

This step is basic and should be the first thing you do. With Instagram, you can choose to be an individual user or have a professional (business) account.

If you are simply a social person, or brand seeking an online presence on Instagram, or you are looking to go into influencer marketing, you may want to set some goals.

This is to help you track your progress, measure results, and look out for a specific outcome. 

Also, your content strategy depends on what your account is purposed for and the goal you are working towards. Your goals should be specific and measurable.

Optimize your account

The next step is to optimize your account, you would want people to know exactly what to expect when they visit your page. 

Username: Keep your username unique as search-friendly as possible, which usually means sticking close to your actual brand name, something your audience would recognize and easily remember. If possible do not add numbers or special characters to your username. 

Instagram Bio: Think of your Instagram bio as the “homepage” of your account. It should be a short engaging summary and contain a link to your product or services if you offer one. The link in your bio is your one spot to drive Instagram traffic to your site.

Profile Image: Your profile image helps to form the foundations of your brand identity. It will help other users know an account belongs to you. 

3. Content Strategy

We may briefly define content as anything you express through text, visuals, and any other medium Instagram allows.

Creating random content at haphazard times, when you are trying to get followers means you will attract random people who couldn’t care less about you. These people will be spectators and passers-by. You wouldn’t want people to forget why they followed you in the first place

Rather, if you create content that is strategic, consistent, and targeted, you will attract exactly the right kind of followers. They’ll engage with your calls to action, care about your business, and be of great value. Approximately 200 million Instagram users log on daily, you can try publishing a few times throughout the entire day to avoid spamming.

You now have a task to map out a content strategy into the business goals that you came up with in step 1. This helps you create effective content. Most times context is overlooked which will ensure that you create effective content.

Content vs. Context

This is what you createThis is the meaning attached to what you create.
Content marketing deals with expressing quality information. Context marketing is delivering the right information at the right moment to the right person.

To achieve a balance, create the proper context for your Instagram content, you need to employ the elements of a story:

  • Who (Who is this content for)
  • What (What kind of content is created)
  • When (When will this content be delivered)
  • Why (Why is this content needed)
  • Where (Where will your audience receive this content)

Your content may be people-centric, product or service-centric, or even user-centric. Here’s a simple 3-step formula to help you come up with great content:

  1. Choose your theme (product sales, company culture, engagement, etc.).
  2. Think about the Who, What, Why, When, Where, and How they relate to your theme.
  3. Create and publish a mix of content based on your ideas.

4 Post photos that grab attention

Instagram is a photo-sharing app that’s where it all started, and no matter how the platform evolves, it will always be a central part of it.

You need to build a collection of attention-grabbing posts.

Our brains are built for visual stories. Studies have shown we process images 60,000 times faster than text. Try patterns and shapes to create a unique layout, stick to one colour (preferably your brand colours) this helps with identity. This takes consistency but the results are always beautiful.

Also, take original relevant photos, use the geotagging feature to reach your desired audience, and prompt followers to engage by using a call to action.

5. Use call to action 

Always include a call-to-action in your captions or your stories, ask a question, tell users what to do next after they read your post, encourage people to share and to engage. 

Getting a conversation started is one of the best ways to make users aware of your Instagram, increase your insights, and reach your target audience.

You should try long and interesting image captions. This is the best way to increase your post engagement. Instagram’s perfect audience profile is met by pairing eye-catching visuals with captions that can be just as engaging when you perfect your Instagram caption copywriting skills.

6. Use relevant hashtags that convert

Hashtags give you visibility and help you grow your audience. Understanding how your hashtags perform on Instagram is also just as critical to using them. Do not use hashtags blindly, know what you’re tagging so you can build your following. You can think of hashtags as a catalogue system. You can use relevant hashtags to describe the content of your post. 

Using hashtags is a tried-and-true way to get followers on Instagram. Hashtags have served as an important tool for discovery and allow a wider social reach.

A hashtag may be specific to the following:

  • Events
  • Locations
  • Lifestyles
  • Subjects
  • Products
  • Communities
  • Brands
  • Challenges or contests
  • Campaigns

You must find a  hashtag that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account.     Add hashtags in a comment, not in the actual photo. Why? It looks tidier, your caption should be clean and nice-looking. Hashtags are for people to find you not for people to see.

7. Get Partners and cross-promote with relevant users

The larger your follower count grows (organically), the more users, buyers, and interested customers tend to find you. Partnering with other influential users on the platform is the surest way to get there.

You would want to partner with someone who matches your target audience and is not a direct competitor. You should try to work with larger Instagram accounts in your industry, like known influencers in your space, to share your content with their audience.

Ensure you are providing value, and your content is right for their audience. The last thing you want to do is seem too assertive. Create co-marketing plans and find marketing collaborations to build your Instagram audience. It is simpler than it sounds, the points below is a guide to choosing partners:

  • Choose the right partners (Do thorough background research)
  • Outline what both parties would gain
  • Set clear terms of the partnership

8. Run Instagram Ads

Lastly, running paid promotions via Instagram ads is most effective. It is easier to pay to play.

Facebook purchased Instagram in 2012, this means that running ads on Instagram is the same as running Facebook ads. They’re controlled through the same ad manager. You can choose your objective for an ad. It may be for brand awareness, consideration (driving traffic, increasing engagement, getting more app installs or increasing video views),  Conversion (product sales, and store visits).

Paid promotions can also be filtered to reach your target audience. This can be defined by location, age, gender, language, and other detailed demographics. 

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