How to Become an Influencer

Influencer marketing is hot stuff right now. Interest in influencer marketing is over 100x what it was in 2012. Brands are actively leveraging on influencers in different domains in other to utilize all marketing channels to drive conversions and expand their reach. 

Being an influencer has therefore become so lucrative that it is only natural that people are becoming increasingly curious about how to become an influencer in their respective domains.

How to Become an Influencer

In this article, we would answer your how’s? and why’s? If you wondering how to go about becoming an influencer. 

Here is a step-by-step process of how to become an influencer.

Find Your Niche

This is a fundamental step. You have to first find your niche, you need a niche to start as a micro-influencer.

Choose a niche that you are interested in and can consistently create content about. Have some level of expertise or prior experience in the field would help establish you as an influencer. It is also important you choose something you are passionate about and like doing because as an influencer, your content must be relatable to your audience. You could also select a combination of 2-3 interests, but don’t make it too broad. 

There is no need to be a copycat or stick to established and well-known niches. Do not be afraid to carve out your niche, experiment with things that allow you to exhibit your strength. The key to becoming a social media influencer is adding your unique voice to everything you do. 

For instance:

Khabane “Khaby” Lame a 21-year-old Senegalese-born TikToker based in Italy. Became known for his short comedy skits where he sarcastically and wordlessly ridicules people who seem to unreasonably complicate simple tasks. Khaby has over a 113million followers currently. And has partnered with different International brands by just keeping quiet!

Optimize Your Social Media Profiles

After finding your niche, you must optimize your profile on your preferred social media platforms. If you don’t have an account with that platform, create one. 

Choose one or two to start building out your influence. You must not be active on so many channels but remember that each channel has a different audience (and audience size) expecting different content. Influencers are most popular on only one or two social media platforms. 

So, it is best to focus your efforts on only 1-2 channels and optimize them. You would want people to know exactly what to expect when they visit your page. Here are some of the things you can do to optimize your profiles:

  1. Create an Engaging Bio

Think of your bio as the “homepage” of your account. It should be a short engaging summary and contain all necessary information about you like your full name, location, contact details, services, and areas of expertise. 

  1. Profile Image

Your profile image helps to form the foundations of your brand identity. It will help other users know an account belongs to you.  

People often associate a social media profile to a particular profile picture, carefully select a clear, good quality picture.

  1. Username

Keep your username unique as search-friendly as possible, which usually means sticking close to, something your audience would recognize and easily remember. If possible do not add numbers or special characters to your username. 

  1. Switch to a Business account

Switch to a business account if you want to be an influencer, as that opens up a lot more options and have special perks. You can see actions, engagements and your post reach using a business account. Most platforms like Instagram, Twitter, and Facebook have the option to create a business account in the profile settings.

3. Create a Content strategy

We may briefly define content as anything you express through text, visuals, and any other medium the platform allows. Creating content that engages your audience, more people will be influenced by your opinions and recommendations. As an influencer, it is important people value your opinions and listen to you.

If you want to be an influencer, creating random content at haphazard times, when you are trying to get followers means you will attract random people who couldn’t care less about you. These people will be spectators and passers-by. You wouldn’t want people to forget why they followed you in the first place.

Rather, if you create content that is strategic, consistent, and targeted, your audience will engage with your posts. To achieve this, you need  to map out a content strategy 

Your content must be related to your niche, although there is no harm in using a mix of content once in a while. This will help you know which type of content is more favoured by your audience. This helps you create effective content. 

Most times context is overlooked which will ensure that you create better content.  Your content strategy should be broad enough to accommodate future brand collaborations. All I’m saying is focus on a long-term perspective and start preparing to be an influencer right from the start, keep your content strategy focused on your niche, but not too narrow. 

4. Know Your Audience

Identify your target audience this is simply because social media users cover multiple demographics, locations, and niches. Even before you start mapping your influencer strategy, it’s essential to find out what your target audience is doing on the platform and what resonates for them. 

After determining your target audience, the next step is to create content that suits that audience specifically. Your content creation approach should be centred on educating, engaging, and entertaining your target audience to make real connections. Aim at getting the right followers who can relate to your content, show interest in your brand, products, and services  you offer too

Audiences are swayed by their favourite influencers and have a strong connection with them.

Social media platforms like Instagram and Twitter have a built-in analytics tool that provides insights into your current audience use them.

5. Engage With Your Audience

As an influencer, you must engage your audience when you put up a post and they like, comment, or share it. You have to connect with your followers and you cant achieve that by ignoring their engagements on your page.

Reply to comments, answer any questions that your followers ask you, “like” their comments to show your appreciation, and repost the content you are tagged in.  You can also engage your audience is to ask them a question and starting a conversation about a topic of mutual interest. 

Use tools on Instagram, Facebook, and Twitter spaces to achieve this.  These interactions help build personal connections with your audience and solidify your position as an influencer.

6.  Create a Posting Schedule

After getting to know your audience, understand the hours they are most active on TikTok. This is to help you create a posting schedule to maximize the best time to get maximum exposure. This may take a little trial and error but it’s worth it.

You can start with sharing new content at least twice a day, to improve the exposure your videos are getting. For instance, studies have shown that most users are actively using the TikTok app between 11 am and 8 pm, you can test run a posting schedule within this period. 

Also, most social media platforms’ algorithms give preference to accounts that post regularly. For Instagram, it requires a regular posting frequency for increased visibility. On other social media platforms like YouTube, and Facebook, you can get away with posting once or twice a week. However, select the days and times that you will post and be consistent.

7. Actively Let Brands Know You’re Open to Collaborations

Finally, influencing is only lucrative when brands contact and give you gigs. You must never close your mouth about what you can do and announce it to the world. Come out and declare yourself as an influencer who is interested in brand collaborations.

Start by writing in your bio that you’re an influencer and are interested in collaborations, provide contact details for potential clients, giving them an easy way to connect with you.

You can also reach out to relevant brands you would like to work with, pitch on what you can offer. Be as professional as possible, get a portfolio or a designed outreach template you can use to reach out to different brands, as that can save you a lot of time and ensure uniformity. It should also contain your working terms and agreements. 

It’s important to build a name for yourself and network with brands in your niche. This might not yield immediate results, but will help you form long-term brand associations that might lead to future collaborations.

Conclusion

Following these tips above would make you an influencer in your domain. They are tried and expertly tested tips, give it time and you will see the desired results. 

You cannot become an influencer overnight, remember that it is a process that takes time and effort to yield results.

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