All you need to know about android 10
- Aug 22, 2019 at 3:25 pm #37173
Google has officially named the next version of Android, which is due to be released this fall: Android 10. Breaking the 10-year history of naming releases after desserts, the company is bailing on providing a codename beginning with a subsequent letter of the alphabet (in this case, Q), which is the way we’ve been referring to Android up to now. This year is Android 10, next year will be Android 11, and so on.
After a quarter of quiet, the quintessence of Android’s brand has quickly changed without quarrel, resolving a quandary and quitting the quixotic quest to pull a Q dessert out of the quiver. Google won’t quaver on the decision to move away from desserts, which answers a quadrillion querulous questions about the names. Google has decided it is a quaint tradition that needed to be quite quashed — or at least quelled. Instead, the codename will be quarantined inside Google, so I have qualms and feel queasy about the quantity of quips that will queue up quoting the Android source code in an attempt to quibble that the dessert names still qualify as real. It all seems like a quagmire, but at least qualitatively, the new naming scheme is less quirky.
Alongside the new name is an updated logo for Android, one that Aude Gandon, global brand director for Android, says has a “more modern” wordmark. Importantly, it will always include the little green robot. “The robot is what makes Android special. It makes it human, fun, and approachable,” Gandon says.
Here’s the new logo
Old wordmark on left, new on right with robot lock-up
Going with a new naming scheme for the 10th version of Android makes a bit of sense; it’s a landmark release. Still, given how difficult it is to put a common dessert to the letter Q, I noted to Google’s Sameer Samat, VP of product management for Android, that it was awfully convenient that Google picked this release to switch up the naming scheme.
“We’re going to deal with that skepticism,” he says. Google’s actual reason for switching the naming, he says, isn’t that Q is hard, but rather that desserts aren’t very inclusive. “We have some good names, but in each and every case they leave a part of the world out,” he argues. Android is a global brand, used by more people in India and Brazil than in the US, so going with an English word for the dessert leaves some regions out.
Pie isn’t always a dessert, “lollipop” can be hard to pronounce in some regions, and “marshmallows aren’t really a thing in a lot of places,” Samat says. Numbers, at least, are universal.
Google will still make the traditional Android statue of the robot, but it’ll be of the number 10 instead of a dessert.
As for the new wordmark and logo, to my eye, it looks like the latest example in a long line of companies taking quirky wordmarks and turning them into blandified brands. It’s definitely been a trend in the past couple of years.
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Source: the verge00
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