e Commerce and e Business By Zorayda Ruth Pdf

Download e Commerce and e Business By Zorayda Ruth Pdf book free online – from e Commerce and e Business By Zorayda Ruth Pdf book; This e-primers aim to provide readers with a clear understanding of the various terminologies, definitions, trends, and issues associated with the information age. The primers are written in simple, easy-to-understand language. Topics covered includes: e-commerce: Concepts and Definitions, E-commerce Applications: Issues and Prospects, E-commerce 

In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. The integration of information and communications technology (ICT) in business has revolutionized relationships within organizations and those between and among organizations and individuals. Specifically, the use of ICT in business has enhanced productivity, encouraged greater customer participation, and enabled mass customization, besides reducing costs.


With developments in the Internet and Web-based technologies, distinctions between traditional markets and the global electronic marketplace-such as business capital size, among others-are gradually being narrowed down. The name of the
game is strategic positioning, the ability of a company to determine emerging opportunities and utilize the necessary human capital skills (such as intellectual resources) to make the most of these opportunities through an e-business strategy
that is simple, workable and practicable within the context of a global information milieu and new economic environment. With its effect of leveling the playing field, e-commerce coupled with the appropriate strategy and policy approach enables
small and medium scale enterprises to compete with large and capital-rich businesses.


On another plane, developing countries are given increased access to the global marketplace, where they compete with and complement the more developed economies. Most, if not all, developing countries are already participating in e-commerce, either as sellers or buyers.

Electronic commerce or e-commerce refers to a wide range of online business activities for products and services.1 It also pertains to “any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.

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