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Marketing Strategy for Hindustan Dorr-Oliver Ltd. (HE/PV) Division

MBA Marketing Project Report – Primary objective of this study is to understand business prospectus of Process Plant Equipment (includes heat exchangers & pressure vessels) division of Capital Goods Industry.

HDOL is chosen based on its excellent capability to grow in such a competitive world and this business unit adds a steady stream of revenues to the business model through sustained demand from various industries like Water, Pulp and Paper, Fertilizers etc where HDOL is already present.

This study shows that how to encash business opportunities by market research, appropriate product mix and new product developments.

Developing niche products using the latest technology and supplying to new industry verticals is an integral part of growth strategy. HDOL is working towards gaining a strong foothold in catering to the Nuclear Energy, Oil & Gas and Power sectors.

The Indian Capital Goods Industry has been witnessing a turnaround after a prolonged period of recession. Capital goods manufacturers have been experiencing excellent growth both in the top and bottom line.

Their order books are in a very healthy state which indicates the beginnings of an investment cycle in India. This observation is also borne out by the upward trend seen in the BSE Capital Goods Index. The capital goods industry needs to now strategize its future in order to maintain this momentum.


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