Business Plan Development Guide -This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.
About the Contributors
Author
Dr. Lee Swanson is an Associate Professor of Management and Marketing at the Edwards School of Business at the University of Saskatchewan. His research focuses on entrepreneurship, social entrepreneurship, Aboriginal entrepreneurship, community capacity-building through entrepreneurship, and institutional-stakeholder engagement. Dr. Swanson’s current research is funded through a Social Sciences Humanities Research Council grant and focuses on social and economic capacity building in Northern Saskatchewan and Northern Scandinavia. He is also actively studying Aboriginal community partnerships with resource based companies, entrepreneurship centres at universities, community-based entrepreneurship, and entrepreneurial attitudes and intentions. He teaches upper-year and MBA entrepreneurship classes and conducts seminars on business planning and business development.
Table of Contents
Business Plan Development Guide
Acknowledgements
Introduction
- Chapter 1 – Developing a Business Plan
- Chapter 2 – Essential Initial Research
- Chapter 3 – Business Models
- Chapter 4 – Initial Business Plan Draft
- Chapter 5 – Making the Business Plan Realistic
- Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
- Chapter 7 – Finishing the Business Plan
- Chapter 8 – Business Plan Pitches
References
Appendix A – Business Plan Development Checklist and Project Planner
Appendix B – Fashion Importers Inc. Business Plan
Business Plan Excel Template