Confessions of the Pricing Man by Hermann Simon Pdf
Download Confessions of the Pricing Man by Hermann Simon Pdf book free online. The world’s greatest authority on price strategy explains how this complex process works and how to maximize company and consumer value through pricing. GET FREE AUDIOBOOK
We regularly make decisions about whether something is worth our money or time, or try to persuade others to part with their money or time in many sectors of life. Price is the intersection between value and money. Price is the most powerful and pervasive economic force in our day-to-day lives, and one of the least understood. From the global release of the latest electronic gadget to the befuddling gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives.
Pricing success is sometimes described as an exotic cocktail, with equal parts psychology, economics, strategy, tools, and incentives mixed in, generally with just enough math to sour the flavor. As a result, managers tend to dilute the drink with hunches and rules of thumb, or leave out the bits they don’t like. While this results in a sweeter drink, it frequently lacks the punch necessary to make an impression on the customer or the company.
It doesn’t have to be that way, as Hermann Simon shows through dozens of accounts from the trenches and behind the scenes gathered over four decades. Simon’s lifelong journey has brought him from rural farmers’ markets to a distinguished academic career, to a long second career as an entrepreneur and management consultant to firms large and small all over the world. He’s studied from Nobel Laureates and top management gurus along the way, and he’s helped countless managers and executives utilize price to open new markets, expand their firms, and establish a sustainable competitive advantage. He also had to learn some hard lessons about value, how people perceive it, and how people profit from it.
Simon leaves nothing out of the price cocktail in this fascinating and practical narrative, but it still goes down pleasantly and leaves you wanting to learn more and do more – as a consumer or as a businessperson. You’ll never see pricing in the same way again.