Business Communication By Guru Jambheshwar Pdf

Download Business Communication By Guru Jambheshwar Pdf book free online – from Business Communication By Guru Jambheshwar Pdf book; This book covers the following topics: Introduction To Communication, Effective Communication Skills, Process Of Communication, Barriers and Gateways In Communication, Commercial Letters, Business Reports Writing, Oral and Non-verbal Communication, Public Speaking and Presentation, Communication: Negotiations and Legal Aspects, Agency

“Communication is the process by which information is transmitted between individuals and / or organizations so that an understanding response results.”

‘Information’ is the key word in the first definition communication consists in transmitting ‘information’. But this definition does not indicate the objects about which information is to be transmitted. This is precisely what is being done in the second definition. Communication transmits information not only about tangible facts and determinable ideas and
opinions but also about emotions. When a communicator passes on or transmits some information, he may also, either deliberately or unconsciously, be communicating his attitude or the frame of his mind. And sometimes the latter may be more relevant to the reality that is being communicated. Often we may have come across words of high praise
spoken in a scoffing tone. In such a case, the words signify nothing and the tone is the real thing. Similarly, high-sounding expressions of bravery may be only a mask to conceal a person’s timidity and cowardice that may be betrayed by his facial expressions.

Communication is the life blood of business. No business can develop in the absence of effective internal and external communication. Besides, communication skills of the employees are given high weightage at the time of their appointment as well as promotion.

It may hopefully help in appreciating the importance of communication to an individual and an organization. It shows how extensive communication is and how it permeates through every segment of the organization in a most complex way. It shows that good communication is vital to the organization’s successful operation and equally imperative for a man’s
personality development.

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