48 Laws of Power PDF by Robert Greene

48 Laws of Power pdf

Download 48 Laws of Power PDF book free by Robert Greene – 48 Laws of Power: This amoral, cunning, ruthless, and instructive book synthesizes the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz with the historical legacies of statesmen, warriors, seducers, and con men throughout the ages

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48 Laws of Power by Robert Greene PDF

Greene initially formulated some of the ideas in The 48 Laws of Power while working as a writer in Hollywood and concluding that today’s power elite shared similar traits with powerful figures throughout history. In 1995, Greene worked as a writer at Fabrica, an art and media school, and met a book packager named Joost Elffers.Greene pitched a book about power to Elffers and six months later, Elffers requested that Greene write a treatment.

The 48 Laws of Power has been reported to be much requested in American prison libraries,and has been studied as a first year text in some US colleges. Former drug dealer Curtis Jackson (now better known as rapper 50 Cent) stated that he related to the book “immediately”, and approached Greene with the prospect of a potential collaboration, which would later become The 50th Law, another New York Times bestseller.  Busta Rhymes used The 48 Laws of Power to deal with problematic movie producers.  DJ Premier has a tattoo inspired from Law #5, “Reputation is the cornerstone of power”, on his arm and DJ Calvin Harris has an “Enter with boldness” arm tattoo based on Law #28. The 48 Laws of Power has also been mentioned in songs by UGKJay ZKanye West, and Drake Dov Charney, founder and former CEO of American Apparel, frequently quoted the laws during board meetings, has given friends and employees copies of the book, and appointed Greene to the board of American Apparel. Former Cuban President Fidel Castro is also claimed by the book’s author to have read the book.

Content – 48 Laws of Power PDF

Title Page
Copyright Page
Dedication
Acknowledgements
PREFACE
LAW 1 – NEVER OUTSHINE THE MASTER
LAW 2 – NEVER PUT TOO MUCH TRUST IN FRIENDS, LEARN HOW TO USE
ENEMIES
LAW 3 – CONCEAL YOUR INTENTIONS
LAW 4 – ALWAYS SAY LESS THAN NECESSARY
LAW 5 – SO MUCH DEPENDS ON REPUTATION—GUARD IT WITH YOUR LIFE
LAW 6 – COURT ATTENTION AT ALL COST
LAW 7 – GET OTHERS TO DO THE WORK FOR YOU, BUT ALWAYS TAKE THE
CREDIT
LAW 8 – MAKE OTHER PEOPLE COME TO YOU—USE BAIT IF NECESSARY
LAW 9 – WIN THROUGH YOUR ACTIONS, NEVER THROUGH ARGUMENT
LAW 10 – INFECTION: AVOID THE UNHAPPY AND UNLUCKY
LAW 11 – LEARN TO KEEP PEOPLE DEPENDENT ON YOU
LAW 12 – USE SELECTIVE HONESTY AND GENEROSITY TO DISARM YOUR
VICTIM
LAW 13 – WHEN ASKING FOR HELP, APPEAL TO PEOPLE’S SELF-INTEREST,
NEVER TO THEIR …
LAW 14 – POSE AS A FRIEND, WORK AS A SPY
LAW 15 – CRUSH YOUR ENEMY TOTALLY
LAW 16 – USE ABSENCE TO INCREASE RESPECT AND HONOR
LAW 17 – KEEP OTHERS IN SUSPENDED TERROR: CULTIVATE AN AIR OF
UNPREDICTABILITY
LAW 18 – DO NOT BUILD FORTRESSES TO PROTECT YOURSELF—ISOLATION
IS DANGEROUS
LAW 19 – KNOW WHO YOU’RE DEALING WITH—DO NOT OFFEND THE
WRONG PERSON
LAW 20 – DO NOT COMMIT TO ANYONE
LAW 21 – PLAY A SUCKER TO CATCH A SUCKER—SEEM DUMBER THAN
YOUR MARK
LAW 22 – USE THE SURRENDER TACTIC: TRANSFORM WEAKNESS INTO
POWER
LAW 23 – CONCENTRATE YOUR FORCES
LAW 24 – PLAY THE PERFECT COURTIER
LAW 25 – RE-CREATE YOURSELF
LAW 26 – KEEP YOUR HANDS CLEAN
LAW 27 – PLAY ON PEOPLE’S NEED TO BELIEVE TO CREATE A CULTLIKE
FOLLOWING
LAW 28 – ENTER ACTION WITH BOLDNESS
LAW 29 – PLAN ALL THE WAY TO THE END
LAW 30 – MAKE YOUR ACCOMPLISHMENTS SEEM EFFORTLESS
LAW 31 – CONTROL THE OPTIONS: GET OTHERS TO PLAY WITH THE CARDS
YOU DEAL
LAW 32 – PLAY TO PEOPLE’S FANTASIES
LAW 33 – DISCOVER EACH MAN’S THUMBSCREW
LAW 34 – BE ROYAL IN YOUR OWN FASHION: ACT LIKE A KING TO BE
TREATED LIKE ONE
LAW 35 – MASTER THE ART OF TIMING
LAW 36 – DISDAIN THINGS YOU CANNOT HAVE: IGNORING THEM IS THE
BEST REVENGE
LAW 37 – CREATE COMPELLING SPECTACLES
LAW 38 – THINK AS YOU LIKE BUT BEHAVE LIKE OTHERS
LAW 39 – STIR UP WATERS TO CATCH FISH
LAW 40 – DESPISE THE FREE LUNCH
LAW 41 – AVOID STEPPING INTO A GREAT MAN’S SHOES
LAW 42 – STRIKE THE SHEPHERD AND THE SHEEP WILL SCATTER
LAW 43 – WORK ON THE HEARTS AND MINDS OF OTHERS
LAW 44 – DISARM AND INFURIATE WITH THE MIRROR EFFECT
LAW 45 – PREACH THE NEED FOR CHANGE, BUT NEVER REFORM TOO
MUCH AT ONCE
LAW 46 – NEVER APPEAR TOO PERFECT
LAW 47 – DO NOT GO PAST THE MARK YOU AIMED FOR; IN VICTORY,
LEARN WHEN TO STOP
LAW 48 – ASSUME FORMLESSNESS
SELECTED BIBLIOGRAPHY
INDEX

ACKNOWLEDGMENTS

First I would like to thank Anna Biller, who helped edit and research this book, and whose invaluable insights played a critical role in the shape and content of The 48 Laws. Without her, none of this would have been possible. I must also thank my dear friend Michiel Schwarz who was responsible for involving me in the art school Fabrika in Italy and introducing me there to Joost Elffers, my partner and producer of The 48 Laws of Power. It was in the scheming world of Fabrika that Joost and I saw the timeless-ness of Machiavelli and from our discussions in Venice, Italy, this book was born. I would like to thank Henri Le Goubin, who supplied me with many Machiavellian anecdotes over the years, particularly concerning the numerous French characters who play such a large role in this book. 48 Laws of Power PDF

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I would also like to thank Les and Sumiko Biller, who lent me their library on Japanese history and helped me with the Japanese Tea Ceremony part of the book. Similarly, I must thank my good friend Elizabeth Yang who advised me on Chinese history. A book like this depended greatly on the research material available and I am particularly grateful to the UCLA Research Library; I spent many pleasant days wandering through its incomparable collections. My parents, Laurette and Stanley Green, deserve endless thanks for their patience and support. And I must not forget to pay tribute to my cat, Boris, who kept me company throughout the never-ending days of writing. Finally, to those people in my life who have so skillfully used the game of power to manipulate, torture, and cause me pain over the years, I bear you no grudges and I thank you for supplying me with inspiration for The 48 Laws of Power PDF.

Robert Greene In addition, we would like to thank Susan Petersen and Barbara Grossman, the Penguin publishers for believing in this book; Molly Stern, editor, who oversaw the whole project for Viking Penguin. Sophia Murer, for her new classic design. David Frankel, for editing the text. Roni Axelrod, Barbara Campo, Jaye Zimet, Joe Eagle, Radha Pancham, Marie Timell, Michael Fragnito, and Eng-San Kho. Robert Greene . 48 Laws of Power

PREFACE – 48 Laws of Power PDF

The feeling of having no power over people and events is generally unbearable to us— when we feel helpless we feel miserable. No one wants less power; everyone wants more. In the world today, however, it is dangerous to seem too power hungry, to be overt with your power moves. We have to seem fair and decent. So we need to be subtle—congenial yet cunning, democratic yet devious. This game of constant duplicity most resembles the power dynamic that existed in the scheming world of the old aristocratic court.

Throughout history, a court has always formed itself around the person in power—king, queen, emperor, leader. The courtiers who filled this court were in an especially delicate position: They had to serve their masters, but if they seemed to fawn, if they curried favor too obviously, the other courtiers around them would notice and would act against them. Attempts to win the master’s favor, then, had to be subtle. And even skilled courtiers capable of such subtlety still had to protect themselves from their fellow courtiers, who at all moments were scheming to push them aside. 48 Laws of Power PDF

Meanwhile the court was supposed to represent the height of civilization and refinement. Violent or overt power moves were frowned upon; courtiers would work silently and secretly against any among them who used force. This was the courtier’s dilemma: While appearing the very paragon of elegance, they had to outwit and thwart their own opponents in the subtlest of ways. The successful courtier learned over time to make all of his moves indirect; if he stabbed an opponent in the back, it was with a velvet glove on his hand and the sweetest of smiles on his face. Instead of using coercion or outright treachery, the perfect courtier got his way through seduction, charm, deception, and subtle strategy, always planning several moves ahead. 48 Laws of Power PDF

Life in the court was a never-ending game that required constant vigilance and tactical thinking. It was civilized war. Today we face a peculiarly similar paradox to that of the courtier: Everything must appear civilized, decent, democratic, and fair. But if we play by those rules too strictly, if we take them too literally, we are crushed by those around us who are not so foolish. As the great Renaissance diplomat and courtier Niccolò Machiavelli wrote, “Any man who tries to be good all the time is bound to come to ruin among the great number who are not good.”

The court imagined itself the pinnacle of refinement, but underneath its glittering surface a cauldron of dark emotions—greed, envy, lust, hatred—boiled and simmered. Our world today similarly imagines itself the pinnacle of fairness, yet the same ugly emotions still stir within us, as they have forever. The game is the same. Outwardly, you must seem to respect the niceties, but inwardly, unless you are a fool, you learn quickly to be prudent, and to do as Napoleon advised: Place your iron hand inside a velvet glove. If, like the courtier of times gone by, you can master the arts of indirection, learning to seduce, charm, deceive, and subtly outmaneuver your opponents, you will attain the heights of power. 48 Laws of Power PDF

You will be able to make people bend to your will without their realizing what you have done. And if they do not realize what you have done, they will neither resent nor resist you. Courts are, unquestionably, the seats of politeness and good breeding; were they not so, they would be the seats of slaughter and desolation. Those who now smile upon and embrace, would af ront and stab, each other, if manners did not interpose…. LORD CHESTERFIELD, 1694-1773 To some people the notion of consciously playing power games—no matter how indirect—seems evil, asocial, a relic of the past. They believe they can opt out of the game by behaving in ways that have nothing to do with power.

You must beware of such people, for while they express such opinions outwardly, they are often among the most adept players at power. They utilize strategies that cleverly disguise the nature of the manipulation involved. These types, for example, will often display their weakness and lack of power as a kind of moral virtue. But true powerlessness, without any motive of self-interest, would not publicize its weakness to gain sympathy or respect. Making a show of one’s weakness is actually a very effective strategy, subtle and deceptive, in the game of power (see Law 22, the Surrender Tactic). There is nothing very odd about lambs disliking birds of prey, but this is no reason for holding it against large birds of prey that they carry of lambs. 48 Laws of Power PDF

And when the lambs whisper among themselves, “These birds ofprey are evil, and does this not give us a right to say that whatever is the opposite of a bird of prey must be good?” there is nothing intrinsically wrong with such an argument—though the birds of prey will look somewhat quizzically and say, “We have nothing against these good lambs; in fact, we love them; nothing tastes better than a tender lamb.” FRIEDRICH NIETZSCHE, 1844-1900 Another strategy of the supposed nonplayer is to demand equality in every area of life. Everyone must be treated alike, whatever their status and strength. But if, to avoid the taint of power, you attempt to treat everyone equally and fairly, you will confront the problem that some people do certain things better than others. 48 Laws of Power PDF

Treating everyone equally means ignoring their differences, elevating the less skillful and suppressing those who excel. Again, many of those who behave this way are actually deploying another power strategy, redistributing people’s rewards in a way that they determine. Yet another way of avoiding the game would be perfect honesty and straightforwardness, since one of the main techniques of those who seek power is deceit and secrecy. But being perfectly honest will inevitably hurt and insult a great many people, some of whom will choose to injure you in return. No one will see your honest statement as completely objective and free of some personal motivation. And they will be right: In truth, the use of honesty is indeed a power strategy, intended to convince people of one’s noble, good-hearted, selfless character. It is a form of persuasion, even a subtle form of coercion. 48 Laws of Power PDF

Finally, those who claim to be nonplayers may affect an air of naïveté, to protect them from the accusation that they are after power. Beware again, however, for the appearance of naivete can be an effective means of deceit (see Law 21, Seem Dumber Than Your Mark). And even genuine naivete is not free of the snares of power. Children may be naive in many ways, but they often act from an elemental need to gain control over those around them. Children suffer greatly from feeling powerless in the adult world, and they use any means available to get their way. Genuinely innocent people may still be playing for power, and are often horribly effective at the game, since they are not hindered by reflection. Once again, those who make a show or display of innocence are the least innocent of all. The only means to gain one’s ends with people are force and cunning. 48 Laws of Power PDF

Love also. they say; but that is to wait for sunshine, and life needs every moment. JOHANN VON GOEIHE, 1749-1832 You can recognize these supposed nonplayers by the way they flaunt their moral qualities, their piety, their exquisite sense of justice. But since all of us hunger for power, and almost all of our actions are aimed at gaining it, the nonplayers are merely throwing dust in our eyes, distracting us from their power plays with their air of moral superiority. If you observe them closely, you will see in fact that they are often the ones most skillful at indirect manipulation, even if some of them practice it unconsciously. And they greatly resent any publicizing of the tactics they use every day.48 Laws of Power PDF

The arrow shot by the archer may or may not kill a single person. But stratagems devised by a wise man can kill even babes in the womb. KAUTILYA, INDIAN PHILOSOPHER, THIRD CENTURY B.C. If the world is like a giant scheming court and we are trapped inside it, there is no use in trying to opt out of the game. That will only render you powerless, and powerlessness will make you miserable. Instead of struggling against the inevitable, instead of arguing and whining and feeling guilty, it is far better to excel at power. In fact, the better you are at dealing with power, the better friend, lover, husband, wife, and person you become. 48 Laws of Power PDF

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By following the route of the perfect courtier (see Law 24) you learn to make others feel better about themselves, becoming a source of pleasure to them. They will grow dependent on your abilities and desirous of your presence. By mastering the 48 laws in this book, you spare others the pain that comes from bungling with power—by playing with fire without knowing its properties. If the game of power is inescapable, better to be an artist than a denier or a bungler. 48 Laws of Power PDF

Learning the game of power requires a certain way of looking at the world, a shifting of perspective. It takes effort and years of practice, for much of the game may not come naturally. Certain basic skills are required, and once you master these skills you will be able to apply the laws of power more easily. The most important of these skills, and power’s crucial foundation, is the ability to master your emotions. An emotional response to a situation is the single greatest barrier to power, a mistake that will cost you a lot more than any temporary satisfaction you might gain by expressing your feelings. Emotions cloud reason, and if you cannot see the situation clearly, you cannot prepare for and respond to it with any degree of control. Anger is the most destructive of emotional responses, for it clouds your vision the most.48 Laws of Power PDF

It also has a ripple effect that invariably makes situations less controllable and heightens your enemy’s resolve. If you are trying to destroy an enemy who has hurt you, far better to keep him off-guard by feigning friendliness than showing your anger. Love and affection are also potentially destructive, in that they blind you to the often self-serving interests of those whom you least suspect of playing a power game. You cannot repress anger or love, or avoid feeling them, and you should not try. But you should be careful about how you express them, and most important, they should never influence your plans and strategies in any way. Related to mastering your emotions is the ability to distance yourself from the present moment and think objectively about the past and future. 48 Laws of Power PDF

Like Janus, the double-faced Roman deity and guardian of all gates and doorways, you must be able to look in both directions at once, the better to handle danger from wherever it comes. Such is the face you must create for yourself-one face looking continuously to the future and the other to the past.

I thought to myself with what means, with what deceptions, with how many varied arts, with what industry a man sharpens his wits to deceive another, and through these variations the world is made more beautiful. FRANCESCO VETTORI, CONTEMPORARY AND FRIEND OF MACHIAVELLI, EARLY SIXTEENTH CENTURY For the future, the motto is, “No days unalert.” Nothing should catch you by surprise because you are constantly imagining problems before they arise. Instead of spending your time dreaming of your plan’s happy ending, you must work on calculating every possible permutation and pitfall that might emerge in it. The further you see, the more steps ahead you plan, the more powerful you become. 48 Laws of Power

The other face of Janus looks constantly to the past—though not to remember past hurts or bear grudges. That would only curb your power. Half of the game is learning how to forget those events in the past that eat away at you and cloud your reason. The real purpose of the backward-glancing eye is to educate yourself constantly—you look at the past to learn from those who came before you. (The many historical examples in this book will greatly help that process.) Then, having looked to the past, you look closer at hand, to your own actions and those of your friends. This is the most vital school you can learn from, because it comes from personal experience. There are no principles; there are only events. There is no good and bad, there are only circumstances. 48 Laws of Power PDF

The superior man espouses events and circumstances in order to guide them. If there were principles and fixed laws, nations would not change them as we change our shirts and a man can not be expected to be wiser than an entire nation. HONORÉ DE BALZAC, 1799-1850 You begin by examining the mistakes you have made in the past, the ones that have most grievously held you back. You analyze them in terms of the 48 laws of power, and you extract from them a lesson and an oath: “I shall never repeat such a mistake; I shall never fall into such a trap again.” If you can evaluate and observe yourself in this way, you can learn to break the patterns of the past—an immensely valuable skill. Power requires the ability to play with appearances. 48 Laws of Power PDF

To this end you must learn to wear many masks and keep a bag full of deceptive tricks. Deception and masquerade should not be seen as ugly or immoral. All human interaction requires deception on many levels, and in some ways what separates humans from animals is our ability to lie and deceive. In Greek myths, in India’s Mahabharata cycle, in the Middle Eastern epic of Gilga mesh, it is the privilege of the gods to use deceptive arts; a great man, Odysseus for instance, was judged by his ability to rival the craftiness of the gods, stealing some of their divine power by matching them in wits and deception. Deception is a developed art of civilization and the most potent weapon in the game of power.48 Laws of Power PDF

You cannot succeed at deception unless you take a somewhat distanced approach to yourself—unless you can be many different people, wearing the mask that the day and the moment require. With such a flexible approach to all appearances, including your own, you lose a lot of the inward heaviness that holds people down. Make your face as malleable as the actor’s, work to conceal your intentions from others, practice luring people into traps. Playing with appearances and mastering arts of deception are among the aesthetic pleasures of life. They are also key components in the acquisition of power. If deception is the most potent weapon in your arsenal, then patience in all things is your crucial shield. Patience will protect you from making moronic blunders. Like mastering your emotions, patience is a skill—it does not come naturally. 48 Laws of Power PDF

But nothing about power is natural; power is more godlike than anything in the natural world. And patience is the supreme virtue of the gods, who have nothing but time. Everything good will happen—the grass will grow again, if you give it time and see several steps into the future. Impatience, on the other hand, only makes you look weak. It is a principal impediment to power. Power is essentially amoral and one of the most important skills to acquire is the ability to see circumstances rather than good or evil. Power is a game—this cannot be repeated too often—and in games you do not judge your opponents by their intentions but by the effect of their actions. You measure their strategy and their power by what you can see and feel.48 Laws of Power

How often are someone’s intentions made the issue only to cloud and deceive! What does it matter if another player, your friend or rival, intended good things and had only your interests at heart, if the effects of his action lead to so much ruin and confusion? It is only natural for people to cover up their actions with all kinds of justifications, always assuming that they have acted out of goodness. 48 Laws of Power PDF

You must learn to inwardly laugh each time you hear this and never get caught up in gauging someone’s intentions and actions through a set of moral judgments that are really an excuse for the accumulation of power. It is a game. Your opponent sits opposite you. Both of you behave as gentlemen or ladies, observing the rules of the game and taking nothing personally. You play with a strategy and you observe your opponent’s moves with as much calmness as you can muster. In the end, you will appreciate the politeness of those you are playing with more than their good and sweet intentions.48 Laws of Power PDF

Train your eye to follow the results of their moves, the outward circumstances, and do not be distracted by anything else. Half of your mastery of power comes from what you do not do, what you do not allow yourself to get dragged into. For this skill you must learn to judge all things by what they cost you. As Nietzsche wrote, “The value of a thing sometimes lies not in what one attains with it, but in what one pays for it—what it costs us.” Perhaps you will attain your goal, and a worthy goal at that, but at what price? Apply this standard to everything, including whether to collaborate with other people or come to their aid. In the end, life is short, opportunities are few, and you have only so much energy to draw on. 48 Laws of Power PDF

And in this sense time is as important a consideration as any other. Never waste valuable time, or mental peace of mind, on the affairs of others—that is too high a price to pay. Power is a social game. To learn and master it, you must develop the ability to study and understand people. As the great seventeenth-century thinker and courtier Baltasar Gracián wrote: “Many people spend time studying the properties of animals or herbs; how much more important it would be to study those of people, with whom we must live or die!” To be a master player you must also be a master psychologist. You must recognize motivations and see through the cloud of dust with which people surround their actions. 48 Laws of Power PDF

An understanding of people’s hidden motives is the single greatest piece of knowledge you can have in acquiring power. It opens up endless possibilities of deception, seduction, and manipulation. People are of infinite complexity and you can spend a lifetime watching them without ever fully understanding them. So it is all the more important, then, to begin your education now. In doing so you must also keep one principle in mind: Never discriminate as to whom you study and whom you trust. Never trust anyone completely and study everyone, including friends and loved ones. 48 Laws of Power PDF

Finally, you must learn always to take the indirect route to power. Disguise your cunning. Like a billiard ball that caroms several times before it hits its target, your moves must be planned and developed in the least obvious way. By training yourself to be indirect, you can thrive in the modern court, appearing the paragon of decency while being the consummate manipulator. Consider The 48 Laws of Power a kind of handbook on the arts of indirection. The laws are based on the writings of men and women who have studied and mastered the game of power. 48 Laws of Power

These writings span a period of more than three thousand years and were created in civilizations as disparate as ancient China and Renaissance Italy; yet they share common threads and themes, together hinting at an essence of power that has yet to be fully articulated. The 48 laws of power are the distillation of this accumulated wisdom, gathered from the writings of the most illustrious strategists (Sun-tzu, Clausewitz), statesmen (Bismarck, Talleyrand), courtiers (Castiglione, Gracián), seducers (Ninon de Lenclos, Casanova), and con artists (“Yellow Kid” Weil) in history. 48 Laws of Power PDF

The laws have a simple premise: Certain actions almost always increase one’s power (the observance of the law), while others decrease it and even ruin us (the transgression of the law). These transgressions and observances are illustrated by historical examples. The laws are timeless and definitive. The 48 Laws of Power can be used in several ways. By reading the book straight through you can learn about power in general. Although several of the laws may seem not to pertain directly to your life, in time you will probably find that all of them have some application, and that in fact they are interrelated. By getting an overview of the entire subject you will best be able to evaluate your own past actions and gain a greater degree of control over your immediate affairs. 48 Laws of Power PDF

A thorough reading of the book will inspire thinking and reevaluation long after you finish it. The book has also been designed for browsing and for examining the law that seems at that particular moment most pertinent to you. Say you are experiencing problems with a superior and cannot understand why your efforts have not lead to more gratitude or a promotion. Several laws specifically address the master-underling relationship, and you are almost certainly transgressing one of them. By browsing the initial paragraphs for the 48 laws in the table of contents, you can identify the pertinent law.48 Laws of Power PDF

Finally, the book can be browsed through and picked apart for entertainment, for an enjoyable ride through the foibles and great deeds of our predecessors in power. A warning, however, to those who use the book for this purpose: It might be better to turn back. Power is endlessly seductive and deceptive in its own way. It is a labyrinth— your mind becomes consumed with solving its infinite problems, and you soon realize how pleasantly lost you have become. In other words, it becomes most amusing by taking it seriously. Do not be frivolous with such a critical matter. 48 Laws of Power PDF

The gods of power frown on the frivolous; they give ultimate satisfaction only to those who study and reflect, and punish those who skim the surfaces looking for a good time. Any man who tries to be good all the time is bound to come to ruin among the great number who are not good. Hence a prince who wants to keep his authority must learn how not to be good, and use that knowledge, or refrain from using it, as necessity requires. THE PRINCE, Niccolò Machiavelli, 1469-1527

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