Trillion Dollar Coach by Eric Schmidt and others

The Leadership Playbook of Silicon Valley’s Bill Campbell

Trillion Dollar CoachThe team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.

Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.

Leaders at Google for more than a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth — even in those at the pinnacle of their careers — inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.

Based on interviews with more than 80 people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.

  • About the Author
  • Table of Contents

Eric Schmidt served as Google CEO and chairman from 2001 until 2011, Google executive chairman from 2011 to 2015, and Alphabet executive chairman from 2015 to 2018.

Jonathan Rosenberg was a Senior Vice President at Google and is an advisor to the Alphabet management team. He ran the Google product team from 2002 to 2011.

Alan Eagle has been a director at Google since 2007. Formerly Eric and Jonathan’s speechwriter, he currently runs a set of Google’s sales programs.


Foreword Adam Grant xi

Chapter 1 The Caddie and the CEO 1

Chapter 2 Your Title Makes You a Manager, Your People Make You a Leader 31

Chapter 3 Build an Envelope of Trust 79

Chapter 4 Team First 107

Chapter 5 The Power of Love 155

Chapter 6 The Yardstick 185

Acknowledgments 195

Notes 201

Index 209

Originally published: 16 April 2019

AuthorsEric SchmidtJonathan RosenbergAlan Eagle

Genre: Biography

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